Newsletter: Close More Partnerships by 'Warming Up’ Prospects 🔥; Drink Well and Give Back to the National Parks🌲; If You Own One of These Paintings You Won't Have to Fundraise Ever Again 🖼
Two housekeeping items this week... 🧹🧹
✅ I ❤️ when you send me things to include in my newsletter! Job openings, success stories, new campaigns - keep them coming. However, here's what I'm looking to actually include in my newsletter:
First, and most importantly, I'm looking for things that will be useful to partnership professionals. I'm not just publishing news on corporate partnerships. I want to help people do their jobs better. This is the #1 goal of my newsletter.
For example…
Newsletter: How Top Nonprofits Staff Their Partnership Teams 🏆; 10 Sponsorship Request Letters Every Nonprofit Needs ✍️ ; This Beer Tastes Horrible (But It’s All for a Good Cause) 🤢🍻
We had a great Cause Docs clinic last week on Engaging Your Board in Selling Corporate Partnerships! You can watch the replay here.
What should we tackle next on Cause Docs??? Take my 2-question survey.
Newsletter: Competing Caterpillar Cakes Spark Retail War for Charity 🐛 ; This ‘Vax-Tee’ Benefits a Great Cause 💉 ; The Era of Corporate Political Responsibility is Upon Us 😇
The Cause Docs 🩺 are back TOMORROW at 2pm EDT. Joining us are Nanette Fridman, President of Fridman Strategies, Inc. and Melissa Radin Goldstone, Founder of Freestyle Strategy.
They'll be answering your questions about how to finally get your board to help identify, cultivate and sell corporate partnerships.
Nanette and Melissa will be sharing their prescriptions on...
Newsletter: Engage Your Board in Selling Partnerships 🤝 ; Red Nose Day Becomes Red Nose Year 🔴 ; Toms Shoes Plots a Comeback - But Without One-For-One 👟
The Cause Docs are back!
Joining us on Thursday, April 22nd at 2pm EDT are Nanette Fridman, President of Fridman Strategies, Inc. and Melissa Radin Goldstone, Founder of Freestyle Strategy.
They will be answering your questions about how to finally get your board to help identify, cultivate and sell corporate partnerships.
Nanette and Melissa will be sharing their prescriptions on...
Newsletter: How to Promote an In-Store Cause Marketing Program 🏪 ; Luggage Company Makes the Case for Giving 🧳 ; Keeping Partnership Sales Going During the Slow Summer Months 🩳
Last month, Brittany Hill from Accelerist delivered an outstanding Cause Docs "clinic" on how to prospect for corporate partnerships. You can watch the replay here. It will be well worth your time!
As part of the clinic, attendees received Prospect - Like a Boss, part one of Accelerist's new Corporate Partnership Playbook Series - and they loved it! ❤️
Now the entire playbook is available for download. In addition to Prospect - Like a Boss the playbook includes:
Position – Like A Boss will help you to refresh and update your unique value proposition to competitively position your organization….
Newsletter: TikTok for Nonprofits with Partnership Programs 🤝 ; Jersey Mike’s Day of Giving Aims to Raise $8M Today 🥙 ; How to Reactivate Your Email List 📬
Two things this week...
First, the Cause Docs will be back TOMORROW at 2pm EDT. The doc joining us will be Mike Hollywood ⭐️, Vice President of Digital at Rocket Social Impact. Mike will be answering your questions on how to turn your boring web site into a lead magnet that attracts and converts prospects into partners. 🤭
Second, next week, Thursday, April 8th at 1pm EDT, Selfish Giving, TikTok and Rocket Social Impact are hosting: TikTok Best Practices for Nonprofits with Partnership Programs.
This will be a game-changing webinar on how nonprofits can use TikTok to build and cultivate a highly-engaged audience. As you know, audience engagement and growth is a key component of winning corporate partnerships.
During this webinar, you’ll….
Newsletter: Turn Your Web Site Into a Partnership Magnet 🧲 ; Digital Toilet Paper is the First Cause-Related NFT 🧻 ; Board Game Monopoly Gets Socially Conscious Makeover 🧐
We had a great Cause Docs clinic last week with Russ Holmes of Sprouts Solutions on building global partnerships. Check out the replay here.
Believe it or not, the Cause Docs will be back AGAIN on Thursday, April 1st at 2pm EDT. The doc joining us next week will be Mike Hollywood ⭐️, Vice President of Digital at Rocket Social Impact. Mike will be answering your questions on how to turn your boring web site into a digital magnet that attracts and converts visitors into partners. 🤭
Mike will be sharing his prescriptions on...
Newsletter: Yes! National Companies Will Do Local Cause Marketing 🤭 ; Grocery Chain Raises $200K During Black History Month 🖤 ; Why Your Next Fundraiser Should be a Fishing Tournament 🎣
The Cause Docs are back tomorrow, Thursday, March 18th at 2pm EDT with Russ Holmes, Founder of Sprouts Solutions. Russ will be answering your questions on how you can identify, cultivate and partner with global companies.
Russ will be sharing his prescriptions on:
Identifying global companies that align with your non-profit's mission
How to approach a global company
How to build a win-win partnership and what elements to include
Russ originates from the UK but is a true citizen of the world….
Newsletter: How to Build Global Partnerships 🌎 ; Mastering Google Searches for Partner Prospecting 🔎 ; Stewarding Corporate Donors on Social Media 💁♂️
The Cause Docs are back!
The doc joining us this month is Russ Holmes, Founder of Sprouts Solutions. Russ has over two decades of experience building win-win corporate partnerships with some of the largest brands in the world for a global non-profit. He's now branching out as a consultant to assist other non-profits to do the same by focusing on transformative growth.
Russ will be answering your questions on how YOU can identify, cultivate and partner with global companies…
Newsletter: Study Shows Purpose Drives Impulse Purchases 🤑 ; Keebler QR Code Raises Dough for Make-A-Wish 🍪 ; 12 Tips to Write Like You Talk ✍️
Did you know that I literally have hundreds of posts on my Selfish Giving web site??? It really shouldn't surprise ME since I've been posting on my site since 2004/5. But, still, I'm so focused on creating this week's post that I often forget all the wicked awesome stuff I've written before!
Let's correct that this week with a few gems that you should definitely revisit this month!
How Do I Get a Corporate Partner to “Pay Up” After an Event?
What Tools Do Nonprofit Teams Use to Manage Sponsorship Fulfillment?
How Should a Business Pick a Cause Partner
Should Your Nonprofit Require a Minimum Revenue Commitment from Corporate Partners?
Charity Partnership vs. Marketing Partnership: What's the Difference?
Newsletter: How to Prospect Like a Boss ✊ ; IHOP Cancels National Pancake Day, Still Supports Charity Partner 🥞 ; How One Nonprofit is Fighting Fake News 🤬
Two things this week...
1. Join us TODAY at 2pm EST, for a Cause Docs Zoom clinic with Brittany Hill, Founder of Accelerist. Brittany will be answering ALL your questions on HOW TO PROSPECT for corporate partnerships.
BONUS: Everyone who attends today's clinic will receive Prospect Like a Boss, volume one of Accelerist's new Corporate Partnership Playbook Series. This super-helpful guide covers:
Tapping new revenue opportunities
Defining your nonprofit's potential
Tactical outreach strategies and more!
You don't want to miss this appointment with the Cause Docs! 🩺 We have 100+ people registered but space is limited so arrive early!
Newsletter: Fill Your Pipeline with the Perfect Prospects 🩺 ; Cause Product vs. Purchase-Triggered Donation 🤔 ; Double the Time Prospects Spend on Your Case Studies⏱
The docs are back!
No, we can't heal the broken hearts 💔of Kansas City Chiefs fans (or Patriots fans for that matter) 🤷♂️- but we can address your partnership woes! Remember, we're not real doctors, we're cause doctors (or Cause Docs!)👨🏻🩺
The doc joining us this month is Brittany Hill, Founder of Accelerist. Many of you know Brittany well. She's a supahstah! She'll be answering your questions on developing your corporate partnership prospecting strategy.
Brittany will be sharing her prescriptions on….
Newsletter: Winning with Corporate Partners in 2021 Begins Today 🤝 ; How to Hire Your Team’s First Marketer 🤔 ; NFL, Nike Court a New Football Market: Girls 🏈
Two announcements this week...
1. Two great upcoming events. I'm looking forward to seeing you at one or both of these events!
Engage for Good's Winning with Corporate Partners in 2021 begins TODAY and continues through Friday. This is going to be a great event! Check it out and signup here!
Looking for a global perspective on nonprofit and for-profit partnerships? Check out the full line-up of sessions and speakers for Corporate Partnerships Everywhere on February 25th….
Newsletter: Join Me at Corporate Partnerships Everywhere 🌍 ; Five Video Ideas to Generate Partnership Leads 🤳 ; Is Clubhouse a Gold Mine for Nonprofits? 💸
Three things this week...
1. Dan Cohen of Cause Partners did a wicked awesome job last week laying down the knowledge on selling corporate partnerships. This is a Cause Docs clinic you don't want to miss or should listen to again! Watch the replay here. Well worth your time.
2. I'm excited to be part of the first-ever international conference dedicated to corporate-charity partnerships. It's called Corporate Partnerships Everywhere and they have a great lineup of speakers planned for Thursday, February 25th. You can signup up for just $66. I look forward to seeing you there….
Newsletter: Now is the Time to Invest in Your New Business Team 🤝 ; Dealing with a CFO That Doesn’t Buy Corporate Purpose 🤨 ; 4 Ways to Further Your Nonprofit Career with Continued Learning 📈
Two things this week...
1. Join me and David Giagrando TODAY at 2pm EST for our Cause Docs clinic with Dan Cohen of Cause Partners. He'll be answering your questions on how to land lucrative corporate partnerships. Dan will be sharing his prescriptions on getting more meetings, asking powerful questions that advance conversations, overcoming objections and more!
2. Our friends at Accelerist are out with part-one of a two-part report that will allow you and your org to get situated, geared up, and ready to tackle corporate partnerships in 2021! Part-one is available today! It summarizes the top five standout trends that defined profit-purpose partnerships in 2020….
Newsletter: How to Sell & Close More Partnerships 🤝 ; The Business Case for Targeting C-Stores⛽️ ; Are You Ready to Host a Hybrid Fundraising Event in 2021? 🎤
The docs are back!
No, we can't heal America's fractured democracy 🤷♂️- but we can address your partnership woes! Remember, we're not real doctors, we're cause doctors (or Cause Docs!)👨🏻🩺
The doc joining us this month is Dan Cohen, Founder & President of Cause Partners. Dan has used his extensive background and training in sales to land lucrative corporate partnerships for nonprofits. He'll be answering your questions on how you can do the same!
Dan will be sharing his prescriptions on…
Newsletter: Shelter Newsjacks Inauguration with 'Indoguration' 🐕 🇺🇸 ; Utah Jazz Score 3-Pointer with Action-Triggered Donation 🏀 ; Are Charity Auctions Best Way to Get Everyone Vaccinated? 💉
Since Christmas I've spoken to over a dozen nonprofits about a new offering I've been working on: The 2021 Corporate Partnership Checklist.
This 9-point checklist reviews the critical things you need to act on in 2021 to be successful with corporate partnerships. After some feedback from some outstanding nonprofits, I'm ready to start sharing the checklist with all of you via a 20-30 minute conversation on Zoom.
Interested? The following dates and times are available….
Newsletter: 10 Classic Partnership Posts for the New Year 🎉 ; 15 Ways to Generate More Leads 📞 ; Create a Charcuterie Board of Partnership Options 🧀 🍇
Corporate partnership news was a bit slow last week, so I went through my archives and picked ten of my favorite articles from past years. This will keep you busy!
One thing I realized is I need to get back to writing more of my own stuff. I kind of miss it! Enjoy!
How to 10X Your Cause Marketing with Content Marketing: 3 Strategic Approaches
What’s Wrong With Tom Brady’s Partnership With Best Buddies? Everything. Tom Brady is the GOAT in sports, but when it comes to philanthropy he's an ass. 🍑…
