Local Hospital Proves Anyone Can Do Cause Marketing

One of the greatest feelings in the world is when someone comes up to you out of the blue and says they've been reading your blog for some time and learned something they've been able to put into practice. That happen to me yesterday when I spoke to the Women in Philanthropy in Holyoke, Massachusetts.

After Joanna and I spoke, Gwen Majercak from Cooley Dickinson Hospital in nearby Northhampton, MA shared the above pinup with me that sold in local stores for $1 and raised $10,000 last year.

Right on the pinup it says the funds raised from the program supported medical care to 9,000 newborns born to teens at the hospital.

Gwen's success is impressive as Cooley Dickinson is far from the big city and the big chain retailers. Nevertheless, Gwen put together a great program and she's busy planning this year's drive.

One thing I really liked about this pinup is the perforated round icon at the top that pops out and is displayed in the store with the person's name. The rest of the pinup, along with some important facts Gwen put on the back, goes home with the consumer.

I'm really looking forward to hearing the results from this year's program! Congrats to Gwen and Cooley Dickinson Hospital.

Interested in learn more about point-of-sale programs and other cause marketing fundraisers? Sign up for one of my cause marketing bootcamps at  CharityHowTo or join me for my three-part training program Six Figure Cause Marketing.