CauseTalk Radio Ep87: The Real Miracle of the "Miracle Machine"

Today on CauseTalk Radio, Megan and I talk to Chris Noble, CEO of CauseMedia Group, about the controversy surrounding the water to wine “Miracle Machine.”

Developed by the clean water organization Wine to Water, global public relations agency MSLGROUP and two wine industry experts, the Miracle Machine turned water into wine in three days - or so they claimed.

But two weeks after announcing the machine, the hoaxters came clean and announced it was all a stunt to promote the mission of Wine to Water. 

View the videos, players, events and press surrounding the Miracle Machine

Chris, Megan and I debate whether it’s okay to trick people for a cause. Most causes, especially small nonprofits like Wine to Water, have trouble getting noticed amid the marketing, clutter and noise generated by big brands. Nonprofits need to be creative on how they market themselves. But does this justify trickery?

We weigh the pros and cons of this interesting, controversial and disruptive cause campaign. We also suggest next steps to Wine to Water to ensure that the Miracle Machine ultimately leads to more clean water around the globe. 

Tune in now!

CauseTalk Radio Ep86: Social Good at SXSW - Is it Just Hype?

Today on CauseTalk Radio, Megan and I talk to John Ludlow, a causepreneur, do-gooder and Austin-based consultant who's attended the popular interactive portion of the South by Southwest Conference five times. John is also a past guest on CauseTalk Radio.

Thanks to John, we get the inside scoop on the #sxgood track at SXSW. John, Megan and I talk about several cause promotions that happened during the conference and whether good is growing - or heading south at SXSW.

Are you a nonprofit, causepreneur or cause marketer who's thinking of attending SXSW in 2015? John shares his opinion. He might even have a place in Austin where you can stay!

Tune in now!