I'm happy to announce the release of my new book, QR Codes for Dummies. It was a really fun book to write! As many of you know, I love the intersection of cause and mobile technology and QR Codes are right there connecting the two.
- Young people seem to love QR Codes the most. Teen Vogue recently reported that nearly half of its readers are scanning QR Codes. They know this because you can track QR Code scans (something you can learn more about in my book). If your nonprofit works with young people, make QR codes a priority.
- Women will be the next big adopters of QR Codes. You can't open a women's magazine or pick up a product for the ladies that doesn't have a QR Code on it. If your nonprofit serves women, or if you target mainly women donors, QR Codes may be a good fit.
QR Codes aren't the Big Show
QR Codes are more like a side show when you compare them to the main act of businesses and nonprofits having a mobile strategy that will bring the physical and digital worlds together. Remember, the future of nonprofit marketing is targeting supporters where they are and where they care.
QR Codes are leaning in the right direction, even if they will be remembered as the stone wheel in a high tech revolution.