Cause Marketing "Meal Deals" Program Raises $87k

The numbers are in from our new "Meal Deals" cause marketing program with iParty, Ocean State Job Lots & Phantom Gourmet and it was a big success. The program raised $87,000.

Proceeds will benefit my hospital's Food Pantry, which last year fed 75,000 people.

You can read all about the details behind the "Meal Deals" program here.

We're excited this program had a great finish, and we're already planning our fall pinup program.

Check out the preliminary design, which includes a QR Code. When shoppers pass their smartphone over the code it will link them to our new Halloween web site. This will give shoppers easy and instant access to online content about the event and our cause.

Would you like to learn how to raise an additional $50,000, $70,000 or more for your nonprofit through cause marketing? The Six Figure Cause Marketing Program returns September 14th.

This three-hour course is a tell-all program on the best practices for ordinary nonprofits to raise real money from cause marketing. Hope to see you there.

Cause Marketing 'Meal Deals' Feed Sick Kids

Our newest cause marketing program is Phantom Gourmet Meal Deals. It teams up a popular Boston TV and radio show with two of our best cause marketing partners, iParty and Ocean State Job Lots.

Here are the highlights.

The program starts this week! At least at iParty stores. It will begin at OSJL stores in July. Both programs will run for two to four weeks. Proceeds support our Food Pantry, which last year fed 75,000 people.

This is our first coupon book. It was surprisingly economical, especially compared to a die-cut pinup with coupons. The coupon book will sell for a buck and includes lots of valuable coupons from area restaurants and businesses.

We broke an old rule. We produced register signs. If you've been through the Six Figure Cause Marketing program you know that signs, posters, pins--not to mention belt buckles, hats and temporary tattoos--are just props for cashiers to hide behind so they don't have to ask the all important question: "Would you like to donate a dollar to help _________?" However, we printed register signs at the request of Phantom Gourmet, who was confident they would further promote the campaign. We felt the signs presented little risk of undermining the program as these two seasoned partners wouldn't use them as a crutch.

Phantom Gourmet added some great value to the program. Phantom Gourmet is a hit TV and radio franchise here in Boston. They will promote the "Meal Deals" program and our partners on their various media properties. This keeps our partners happy and PG welcomes the added exposure they get in iParty and Ocean State Job Lot stores.

If you live in New England be on the lookout for "Meal Deals" at iParty and Ocean State Job Lot stores!