In this episode of CauseTalk Radio, Megan and I talk to Chad Royal Pascoe, Vice President, National Strategic Alliances, March of Dimes about its new cause marketing platform Imbornto (I'm Born To).
This is an interesting new endeavor as it reflects a growing trend among nonprofits to own a particular month or season and to bundle advertising and other promotions for maximum impact. For March of Dimes it’s the time between Mother’s and Father’s Day.
Chad explains why everyone should be connected with March of Dimes and how companies can benefit from hitching their cause marketing efforts to this new effort.
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