Hurricane Sandy One Year Later: Where's the Cause Marketing?


I'm on the lookout for cause marketing connected to Hurricane Sandy, which struck the east coast a year ago this week. The need is still great. One brand that hasn't forgotten the vicitms is the natural foods company KIND.

Check out my post on the Razoo blog today. And let me know if you see any examples of cause marketing focused on the one year anniversary.

CauseTalk Radio Ep32: Hurricane Sandy Cause Marketing, #GivingTuesday

As October comes to a close, we take one more look at Pinktober with Susan McPherson, head of CSR at Fenton, and then dive right into November and #GivingTuesday, which will launch November 27th.

And, of course, we'd be remiss if we didn't touch briefly on Super Storm Sandy and how some companies have stepped up - while others have stepped in it!

All this and more on today's episode of Cause Talk Radio - tune in now!