Today on the Razoo Blog I'm writing about a partnership between Celestron and Astronomers Without Borders. Together, they've created a wonderful cause-telescope to support AWB's mission.
You can read my weekly Razoo post here.
The AWB Telescope is a cause product because it was made specifically for a nonprofit. I think cause products are a big part of cause marketing's future. That's why I dedicated a whole chapter in my next book to cause products and have a Pinterest board to track campaigns.
One cause product I've admired is this one from a local brewery just two miles down the road from my house. It's called Rescue One Kölsch.
I'm on the hunt for more cause products so keep me in mind!
Related Pinterest Board: #FWB40 Cause Products