Today on CauseTalk Radio, Megan and I talk to Brock Weatherup, Executive Vice President, Strategic Innovation & Digital Experience, at Petco, about the launch of Heads & Tails, the first iOS app where pet parents can both receive a gift card and donate to help animals in need by simply having fun taking cute pet selfies.
On the show, Brock, Megan and I discuss:
- You’ve harnessed two of the internet’s favorite pastimes: taking pet selfies and helping a good cause! Tell us about your new Heads & Tails App.
- How many people “won” the 100 likes and got the donation/gift card?
- For how long will this promotion continue?
- What’s the goal in creating an app?
- How’s do you plan to keep engagement high on the app?
- Will you be monetizing the app with ads? Does it need to self-sustaining?
- How are you getting the word out about the app?
- What’s the response been to date? What feedback have you received about the app?
- What lessons have you learned rolling out the app?
- What role do you see this app playing moving forward for Petco?