For all of #GivingTuesday’s success, it’s lagged in one key area: corporate partnerships. Nonprofits have used #GivingTuesday to leverage and deepen their relationships with individuals. This is no small feat, but now nonprofits need to do the same with companies, as adding cause marketing campaigns will unlock even more individual gifts.
One reason nonprofits haven’t tackled corporate partnerships for #GivingTuesday is that no one has showed them how to do it!
For Momentum, a leading social impact agency that specializes in win-win corporate partnerships, is aiming to change that with a new #GivingTuesday guide on partner activations and a planner to help map out your next successful partnership.
The guide includes...
1. How Chevy, Panera, Hungry Howie's and others are supporting Breast Cancer Awareness Month.
2. An article that includes a link to a Clemson University study published in 2017 that looked at revenue at a national chain restaurant following a checkout charity campaign. Checkout charity had a statistically significant positive impact on sales.
3. Thanks to newsletter reader Samantha Chadwick at Minnesotans for Wilderness for the heads up on a partnership with KEEN footwear they've been developing.
4. Have you been watching the playoffs? T-Mobile is once again donating $5,000 to a hurricane relief organization for every home run hit. It will also kick in a dollar every time someone uses the hashtag #HR4HR on Twitter or Instagram, even if they aren’t T-Mobile customers.
Marketing your cause
1. Take a page from Johnson & Johnson's playbook and target micro-influencers with around 500 followers. But how do you find these micro-influencers? This article shares three strategies to get your started.
2. The best way to maximize the potential of national parks is a network, but we're not taking about trails.
4. Is your marketing team a top performer, or is it underperforming?
Cool jobs in cause**
1. Cause Marketing & Brand Initiatives Director, National 4-H Council (Chevy Chase, MD)
2. Director of Corporate Fundraising, Trust for the National Mall (Washington, DC)
3. Manager, Corporate Relations, National Multiple Sclerosis Society (Denver)
4. Managing Director, Social Impact & Sustainability, RF|Binder (San Francisco)
**Have your cause-related job featured here for FREE. Hit reply or email me at email@example.com.
1. “Nonprofits have to ask themselves which is more important: the volunteerism and philanthropy offered by corporations or their business practices relating to labor rights, public health and the environment?" We can not allow companies to do a great wrong and then gloss over it with a little good. Keep pushing for real change.
2. Brands aren't the only ones taking stands. Led by California, states are acting like brands and standing up.
3. Let's replace the glass ceiling with this glass door.
Have a question, story suggestion or category you want to see covered? Just leave a comment below. 🙏