Newsletter: L.L. Bean Counters Bad Press with $3M Donation 🐻; Move Over Millennials Here Comes Gen Z 👶; How Hurricane Harvey Relief Was Spent 🌊


Thanks to everyone who supported my fundrasier for John Haydon last week. We're over $14,000! 🤗

With Labor Day right around maybe you or someone you know is looking for a new gig. Be sure to check out the two jobs I posted below for my client ServeMinnesota. They are smartly leading with content marketing and are looking for two wicked awesome professionals to work with me in becoming a content-driven organization.

Have a great and safe long weekend!

Partnership notes

🌲Will a $3 million L.L. Bean donation to the National Parks Foundation "cleanse" the company brand?

📈Companies are making more and bigger investments in a single-issue area or in one organization that aligns with their business purpose or motivation. Take the example of AbbVie, a Chicago pharma company, which has donated a whopping $100 million to Ronald McDonald House Charities.

🏬Some retailers are having a hell of a year. But will it last? 

💊Get rid of your headache and give back at the same time.

Marketing your cause 🤑

😲21 examples of nonprofit websites with amazing content. My favorite is Shelter Scotlandwhich offers advice on everything from homelessness to dealing with your landlord. Don't be just good. Be good for something.

🍼Oh, man. Just as you were getting a handle on MillennialsGen Z is set to outnumber Millennials within a year.

🤖Social media is emotional. SEO is mechanical. SEO content is honest and more transparent. That's why SEO is back! What's your plan to be found on the search engines?

📖How smart is this? Go where the people are! New York Public Library is turning full-length novels into ebooks that can be read with Instagram’s Stories feature. 

Cool jobs in cause** 😎

1. Deputy Director, Strategic Partnerships, Philabundance (Philadelphia, PA)

2. Vice President, Content Marketing, ServeMinnesota (Minneapolis, MN)

3. Content Creator, ServeMinnesota (Minneapolis, MN)

**Have your cause-related job featured here for FREE. Hit reply or email me at

Brain food 🧠🍎

🌊How the money donated to Hurricane Harvey relief was spent.

😛Six years after I wrote QR Codes for Dummies, QR codes are still kicking. Parkland students are using QR codes on t-shirts to register voters.

Have a question, story suggestion or category you want to see covered? Just leave a comment below. 🙏


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