Newsletter: Today at 2pm: The New Demographics of Sponsorship 🤝 ; The Best Partnerships are Ecosystems 🔄 ; You Don’t Have to be a Company's Only Choice 🧩
Today is the day!
Larry and I are going live on LinkedIn at 2pm EDT to discuss the new demographics of sponsorship!
20-25 minutes. No fluff. Just the strategy you need to close more partnerships.
Two bald guys talking sponsorship. Can anything else be more exciting?
Larry Weil (The Sponsorship Guy) and I will explore what the "new demographics" mean for companies, nonprofits, and events.
We'll discuss:
✅ How the target audiences for sponsorship are changing ✅ Why niche and community audiences are becoming more valuable ✅ Why traditional demographic data often falls short in sponsorship pitches ✅ What sponsors really want to know about your audience ✅ How to position your audience as potential customers—not just demographics
If you’re looking for sponsors or building corporate partnerships, understanding how companies think about audiences today can make your outreach far more effective.
Join us! It will be informative and fun. Pinky swear!
✍️ Partnership Notes
One partnership insight that matters.
🌎 The best partnerships aren’t campaigns—they’re ecosystems. The National Park Foundation’sAll for Parks initiative during Earth Month is more than a corporate promotion. It combines public participation, consumer giving, and support from multiple corporate partners into a larger effort. The interesting takeaway: the corporate component isn’t carrying the campaign, it’s reinforcing it. Too often, nonprofits treat partnerships as standalone activities. But the best partnerships work more like ecosystems, with different partners and channels contributing to a bigger impact. The simple takeaway: once you secure a partnership, ask yourself, what else can I add to strengthen it? Sometimes that’s another non-competing corporate partner, but NPF shows there are lots of ways to build on success.
🤑 Marketing Your Cause
One move you should steal.
🏠 Your audience may need a “middle place". This piece argues that people increasingly need spaces between work and home where communities can gather, and relationships can form. The takeaway for nonprofit marketers: don’t think only in terms of channels—think in terms of places. For example, I regularly visit the Friends of Big Bear ValleyFacebook page to watch the livestream of Jackie and Shadow, the famous eagles. I’m not just watching birds, I’m returning to a place and a community I care about. The organizations that win attention aren’t always creating more content. They’re creating somewhere people want to come back to.❤️
😎 Cool Jobs in Cause
Find your next adventure.
🤝 National Director, Corporate Partnerships, American Parkinson Disease Association, NYC
🤝 Manager Sales Strategy & Administration, BGCA, Remote
🧠🍌 Brain Food
One thing that is feeding my thinking.
🧩 You don’t have to be a company's only choice. This post points out something nonprofit leaders sometimes forget: most donors don’t give to one organization—they support several. The same is true in partnerships: most companies don’t support just one nonprofit either. That shifts the question from “How do we win?” to “How do we become one of the organizations people make room for?” The takeaway goes beyond fundraising. Attention itself is diversified. Maybe the goal isn’t becoming someone’s one and only—it’s becoming memorable enough to earn a place in the mix.
