Ep227: How Influencers Can Power Cause Marketing Campaigns
Today on CauseTalk Radio, Megan and I talk to Scotty Pansky, co-founder, and Katie Malark, Senior Director, Research, of Allison + Partners, about a new study on how digital Influencers can drive donations and engagement with causes.
On the show, Megan, Scott, Katie and I discuss:
Scott Pansky, Allison + Partners
Katie Malark, Allison + Partners
- How Scott and Katie define an "influencer."
- Why Allison + Partners decided to do a study on the connection between influencers and cause marketing.
- How important influencers can be and driving donations and engagement for causes.
- Why people who follow influencers are more inclined to support causes.
- What factors make an influencer credible with consumers when it comes to causes.
- Examples of how brands leverage brands for causes and some of the challenges.
- How brands identify the influencers for the right causes. And the pitfalls of paying for influencers, especially for brands.
Show Notes
What’s Wrong With Tom Brady’s Partnership With Best Buddies? Everything
Ep136: How Columbia Sportswear is Using Cause Marketing to Blaze a New Trail
Upcoming Free Webinar: Harnessing the Power of Influencer Marketing
