Ep227: How Influencers Can Power Cause Marketing Campaigns

Today on CauseTalk Radio, Megan and I talk to Scotty Pansky, co-founder, and Katie Malark, Senior Director, Research, of Allison + Partners, about a new study on how digital Influencers can drive donations and engagement with causes.

On the show, Megan, Scott, Katie and I discuss:

Scott Pansky, Allison + Partners

Scott Pansky, Allison + Partners

Katie Malark, Allison + Partners

Katie Malark, Allison + Partners

  • How Scott and Katie define an "influencer."
  • Why Allison + Partners decided to do a study on the connection between influencers and cause marketing.
  • How important influencers can be and driving donations and engagement for causes.
  • Why people who follow influencers are more inclined to support causes.
  • What factors make an influencer credible with consumers when it comes to causes.
  • Examples of how brands leverage brands for causes and some of the challenges.
  • How brands identify the influencers for the right causes. And the pitfalls of paying for influencers, especially for brands.

Show Notes

Allison + Partners

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Ep136: How Columbia Sportswear is Using Cause Marketing to Blaze a New Trail

Upcoming Free Webinar: Harnessing the Power of Influencer Marketing