File this under the bizarre - and also under something things I had no clue existed: People looking for their doppelgänger in museums.
What's a doppelgänger? I asked the same thing. Well, you should check out Wikipedia for the full description, which is fascinating, but it's essentially someone's twin stranger - an unrelated person that looks like them. There are actual sites out there that will help you find your doppelgänger.
Maybe I've never heard of or searched for my doppelgänger because I already have a real one, my identical twin brother, Jeff!
Still, if this gives people a reason to head to museums in search of their twin stranger I'm all for it. One side benefit of learning about the doppelgänger trend is I finally had to figure out what key I needed to press to add an accent over a letter!
A museum could have some fun with the doppelgänger craze as a fundraiser.
Museums could encourage fans of the institution to find their closest match in their collection and post a picture on Instagram. In exchange for a like, the poster would donate a dollar. They could set a maximum of $25, $50, $100 or more. Maybe they could even get a company match!
At the very least, learning about doppelgängers might be great opportunity to get to find out who your museum's major influencers are (which every nonprofit should know anyway).