Ep147: Cause Marketing Faves for 2015, Predictions for 2016

causetalk radio ep147

Today on CauseTalk Radio, Megan and I take a look back at our favorite cause marketing programs from 2015 - and make a few predictions for 2016.

On the show we discuss:

  • Our favorite campaigns, which include H&R Block, Cheeky Home, Rosa's Fresh Pizza, Doritos, Starbucks and Dave's Killer Bread.
  • How cause businesses will flourish in the New Year - and how traditional businesses will pave the way for these new enterprises.
  • How product packaging will play a more important role in cause marketing in 2016.
  • Why businesses will take bolder stands on controversial issues in 2016.
  • Is the rise of company-lead cause marketing in 2015 a good thing or a bad thing?
  • Is there a future for point-of-sale programs in 2016?
  • Our plans for CauseTalk Radio in 2016!

Show Notes

The Five Most Important Cause Marketing Trends of 2015

Best Cause Marketing Posts of 2015

How H&R Block Uses Cause Marketing to Cultivate Tomorrow's Clients

A Cheeky Way of Doing Good

Pay-it-Forward Pizza Feeds Homeless with Slices & Sticky Notes 

Starbucks' Race Together: Critics Should Wake Up and Smell the Courage

How an Ex-Con's Bread Company Gave Rise to Second Chances for Others

Take That Critics: Consumers Like Donating at the Register