As a sponsor of the Tour de France-like Amgen Tour of California, which started today, Clif Bar will award the top sprinter of each stage the green jersey. But that's not all. Clif Bar is working to meld their environmentally-friendly values with just about every facet of the race. My favorite: An on-site bike valet to encourage folks to leave their cars at home.
Companies--and nonprofits--could learn a lot from Clif. You just don't see enough companies making this type of commitment to their cause marketing programs. Too many programs are one-offs and end-up having limited value.
I love Clif Bars already (PR: Cookies 'n Cream), but their outstanding cause marketing gives me a whole new appreciation for the brand.