The gang over at For Momentum had a yesterday on a new cause marketing program that Better Homes and Gardens is launching on their website this fall.
Of course, I'm a self-professed Halloween junkie (along with David Neff) so I love stuff like this.
Every fall, pumpkins and pumpkin stencils are the most popular content on BH&G website. This year — for the first time ever — Better Homes and Gardens is tapping into the popularity of its stencils to support five nonprofit partners, including For Momentum client Rebuilding Together.
This cause marketing program includes both message promotion and action-triggered donation components.
BH&G projects that the Carving for a Cause campaign will generate nearly 23 million impressions (both in print and online) for its five nonprofit partners. In addition to the awareness campaign, a $2.00 donation to the charity will be made for each stencil downloaded, up to a maximum of $5,000 per charity ($25,000 total).
This is a great cause marketing program to kick-off the Halloween season. Do you know of others? Please share them with me!