A 12 Step Program for Lighter Cause Marketing

May 29

I'm in Chicago today speaking at the 10th Annual Cause Marketing Forum Conference. My topic? The Lighter Side of Cause Marketing. If you're at the conference, join me!

But if you're like most people and reading this post from your home or offices, here's the thumbnail sketch of my speech and my 12 step program to lighten up!

A 12 Step Program for Lighter Cause Marketing

Step 1: Stop Being So Serious

Step 2: Seize the Value of Light

Step 3: Trust Your Own Sense of Humor

Step 4: Clown Around

Step 5: Stop Acting Like Teresa Giudice

Step 6: Act Like a Human Being

Step 7: Break a Few Rules

Step 8: Stop Exaggerating

Step 9: Point Out Absurdity

Step 10: Know What Makes Others Laugh

Step 11: Poke Fun at Yourself

Step 12: Be Funny...Don't Make Fun

Your Film for Good Could Win Your Nonprofit a Cash Prize!

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