This week on CauseTalk Radio, Megan and I talk to Bruce Bowman, President of Kaboom, about their new cause partnership with Imagine Toys. Together, they've launched a new line Go Out and Play toys that will support Kaboom's mission to get kids active.
Bruce discusses the challenges and opportunities of having a long-term, strategic partnership with a company.
Pay attention. These types of partnerships will be the rule, not the exception in the years to come. Cause marketing will be less transactional and more strategic. And Kaboom has blazed a trail you can follow.
Tune in now!