Today on CauseTalk Radio, Megan and I talk to Heather Golin, Director of Special Projects, at Spirit Halloween about their nationwide fundraiser for children's hospitals. The Spirit of Children has raised $11 million since 2006.
Heather explains how the retailer raises millions of dollars in just several weeks of operation at 1,000+ pop-up stores by focusing on customer fundraisers, vendor participation and employee volunteering.
This is a great episode about a retailer whose cause marketing is focused, successful and spirited! Tune in now!