Yesterday, Boston commemorated the first anniversary of the Boston Marathon attacks. It's amazing how far the survivors have come in the past year.
I remember the moment I learned about the attacks. I was at my usual spot at Starbucks in Newtonville, Massachusetts. I just happen to check Twitter. It was spinning with tweets about runners being stopped well before the finish line. Something had happened.
At first, someone said it was a manhole cover explosion. Then people started talking about it being a bomb. I had a lot of friends running the marathon, and my wife was working downtown. It was frightening.
In the days after I did what I could. I tracked the cause marketing promotions I saw so people could support the victims and the newly created One Fund. I pinned them on Pinterest so people could easily find them.
Eventually, I pinned over 100 cause promotions. I just added the 100th pin last week! I certainly didn't catch every promotion. But you'll find a great variety of cause marketing promotions that ultimately raised millions of dollars.
Of course, the star in my collection is the Boston Strong tee from three Emerson College students: Chris, Lane and Nick. Dollars raised from the t-shirt just surpassed one million dollars!