Online Training

You've followed the blog. You've read the book. Now you're ready for step-by-step instruction on the most lucrative fundraising strategies with businesses. You've come to the right place!

Who Should Sign-up for Online Training

  • Nonprofits that want to raise five - even six figures - from businesses, and are not satisfied with raising a few hundred dollars.
  • Nonprofits that have a current partner but aren't maximizing the partnership. 
  • Nonprofits that follow Selfish Giving or have read Fundraising with Businesses or Cause Marketing for Dummies, but want detailed, one-on-one instruction.

Meet Your Instructor


For 20 years, Joe Waters has worked with nonprofits and companies of all sizes to build successful and lucrative cause marketing partnerships, including New England's largest safety-net hospital, Muscular Dystrophy Association, Arthritis Foundation and public television.

Joe is the blogger behind Selfish Giving, the web's #1 cause marketing blog, which chronicles his insights on executing successful programs on a shoestring budget. His focus is the nuts and bolts of cause marketing campaigns, and what works for causes that don't have an international rock star as a spokesperson or can't boast they've raised money from selling a pink toaster. Does that sound like you?

"It's a blog for the rest of the rest of us," says Joe. "Ordinary nonprofits need a resource they can turn to for help and guidance in working with companies. That's what Selfish Giving offers."

Joe’s experience and knowledge was one of the reasons Wiley Publishing asked him to write Cause Marketing for Dummies in 2011.

A sought after speaker, Joe is a regular speaker at the annual Cause Marketing Forum Conference in Chicago and many other nonprofit and business conferences.

Praise from Past Participants

"I'm so glad I signed up for this program. I've already identified businesses in town that I'd like to partner with, and now I know how to approach them, and with what ideas."

"I really enjoyed the course! It was concise, hands-on, informative and fun. Plus, I know I can always go back to Joe with questions. I highly recommend this course and Joe. He lives and breathes this stuff so you can too."

"This a fantastic, affordable marketing program that I truly believe will help my organization more quickly reach our goals. The other great part of the program is that it really is just the tip of the iceberg, you can take this information and apply it to so much more. Thank you so much for the help you provided before the course and for all the help you will continue to provide through Selfish Giving and the numerous phone calls I will be making over the next few weeks as we start implementing the program."

"I enjoyed the sessions and learned much. Now to put what I have learned into action which will translate into dollars!"

"This webinar is full of information not found in other places."

Current Training Programs »

The Power of Pinups


It's happened to all of us. You're out shopping and at checkout the cashier asks if you want to donate a dollar or two to charity. You hand over your money and write your name on a paper icon like the shamrock to the right. You just bought a pinup

Pinups - sometimes called scannables, mobiles, paper plaques, etc. - are one of the most lucrative fundraisers you can launch with a business. Nationally, they raise millions of dollars. Local programs can easily raise five or six figures! You can see plenty of examples of on my Pinup Pinterest Board.

Also, check out this report from the Cause Marketing Forum that shows that the top 63 checkout programs - which includes pinups - raised a whopping $360 million in 2012. Yep, you can raise a lot of money with with pinups.

This recorded program is the same one I used to raise millions of dollars during my nonprofit career. If you think your nonprofit could benefit from raising an extra $50,000, $100,000 or more from the #1 fundraising strategy with businesses, this program is for you.

What you’ll learn: 

  • Identifying the perfect company to host your pinup fundraiser
  • Design strategies that will save you money and boost fundraising
  • Options for tracking your pinup campaign at the register
  • Ordering pinups and managing inventory
  • Using incentives to raise more money 
  • Keeping partners happy and earning renewals 
  • Alternatives to pinup fundraisers to consider
  • Email access to me to answer your questions!
  • When there is a new recorded webinar you get it for free...FOREVER

Length: 60 Minute Webinar + Email Access + Free Updates
Price: $49.00** 

**Once Paypal notifies me of the purchase, I'll email you the password for the webinar. This won't take long, but it's not instantaneous. Questions? Email me at or call me at 617-68-4JOEW. Thank you!