Services: Specialty Eateries, Fast Casual Dining
Geographic Scope: With over 500 stores Menchie's has locations open in the United States, Canada, Japan, Australia, China, India, UAE, and more.
Revenue: $1- $5 million (USD) per franchise per year
Employees: 3,000+ employees
Business Structure: Menchie's is a franchised company
Address: 17555 Ventura Blvd, Suite 200, Encino, CA 91316
Rivals to Target: Entrepreneur's Top 500 Frozen Yogurt Franchises
Analysis: Frozen yogurt franchises like Menchie's are excellent prospects for cause marketing. Of course, any type of point-of-sale fundraiser (e.g. charity pinups, register programs, round ups, donation boxes) is the best way to raise the most money.
However, there are other options. In the case of a partnership between Orange Leaf Frozen Yogurt and No Kid Hungry, Orange Leaf sold a limited edition cup for one dollar. "Cups for a Cause" was a big success!
You can read about the fundraiser here.
Another lesson from Orange Leaf is how they targeted customers online by selling t-shirts. For ten dollars, customers received a t-shirt and a coupon for free froyo.
No Kid Hungry and Orange Leaf promoted the orange tee on social media and through email marketing. The t-shirt offer struck a chord with customers, who purchased 503 shirts. Each shirt sold triggered 100 meals for needy kids.
The key thing to remember with every business is to inventory and maximize every resource they have. The best cause marketing programs are integrated, multifaceted. In the case of frozen yogurt businesses, develop a multi-prong approach to engage customers when they first enter the store, at the register and online.
Menchie’s is the world’s largest self-serve frozen yogurt franchise, and was recognized in Forbes as "America's Top 100 Most Promising Companies." Menchie's creates lasting memories with its mission of making people smile. As a world leader, Menchie's ensures best in class products and is the ambassador of frozen yogurt quality worldwide. In 2013, Menchie's was featured on CBS's Emmy Award winning television show, Undercover Boss.
Carly is a millennial mom who is married with children under the age of five. She’s extremely well-connected and a social influencer, a self-proclaimed reality TV junkie (e. g. The Bachelorette, SYTYCD, TopChef) and enjoys eating out with her husband. Together, they have a household income over $125K, and she spends any expendable income on women’s accessories and kids’ products. Though she wouldn't call herself a "health nut," Carly exercises regularly and appreciates fresh ingredients.
Consumer Philanthropic Affinities
Charitable Focus & Programs
Menchie's franchisees are active and engaged within their communities, and they are always looking for new ways to create smiles. From discounts given at half-time contests at local sporting events to sponsoring a local athletic team, their franchisees are giving back in many creative ways. In fact, every year more than 500 local organizations are receiving support through the efforts of their local stores.
While their franchisees are impacting their local communities, Menchie's is giving back on a national level as well. They look to partner with organizations that align with their values, some of which are health and family.
Muscular Dystrophy Association
MDA is devoted to finding treatments and cures for muscular dystrophy and related diseases and to improving the lives of those affected by these diseases. In the last three years, Menchie's has raised $400,000 for MDA. This year, MDA invited the Menchie's team to take part at a local MDA camp and spend a day with the kids.
Veterans hold a special place in Menchie's heart, as they so generously give to their country. They try to take every opportunity to express their gratitude to those who serve. Supporting VetFran, a program helping veterans smoothly transition back into civilian life, and the creation of their Menchie’s Veteran’s program are two ways they are giving back to their veterans. Menchie’s Veteran’s Program provides a $10,000 credit towards any awarded frozen yogurt franchise option for all active duty and honorably discharged military personnel. Also, this year on Veteran’s Day, their stores across the U.S. joined forces to honor their military with free frozen yogurt.
Disclaimer: The information contained in this Prospect Research Profile has been provided by Catalist based upon curated information from hundreds of public sources. Catalist fact checkers and analysts have verified the information contained in this report, but is not held responsible for unknown inaccuracies or false claims by the company profiled.