Lead: Citgo

Snapshot

Services: Oil & Gas Exploration & Production

Geographic Scope: Local & Regional

Revenue:  $1.1B - $10B

Board Members: Nelson Martinez, Sergio Antonio Tovar, Jesus Luongo, Anton Castillo

Address: 1293 Eldridge Pkwy Houston, TX 77077

Website: Citgo.com

Quick Links:

CITGO Raises Funds for Local Community Programs with 2016 Spirit Pump Initiative

CITGO and New England Area Partners Raise $20,000 for Red Sox Foundation Programs in 2016

CITGO Fuels a Love of Reading in Partnership with Bess the Book Bus for 2016 Multi-City Tour

CITGO Fuels Tomorrow's Scientists with STEM Teaching Workshops

Rivals to Target:

Listing of Filling Stations in North America

Top 100 Convenience Store Chains of 2015

Analysis:

A couple suggestions here.

If you want to work with more filling stations, you should focus on convenience stores. C-stores sell an estimated 80% of the fuels purchased in the United States, and their dominance continues to grow. Over the past decade, the number of convenience stores selling fuels has grown by 15.0% (from 107,244 to 123,289 stores). Meanwhile, the overall number of fueling locations has dropped 8.2%.

In short, a cause marketing program should also include the c-store where you can execute point-of-sale programs. See my write up on STRIPES for more information.

Some other ideas for filling stations:

  • In 2016, New York and New Jersey BP station owners have launched a fundraising campaign in support of four local Paralympic Sport Clubs by selling window clings for $1 at participating BP stations.
  • Read up on what Citgo is doing with its Spirit Pump Initiative. These specially wrapped, branded fuel pumps were operational at different times throughout the year to raise money for a variety of education, charitable and community service programs. Working with another filling station chain you could easily replicate this program.
  • Check out the great job Shell filling stations in Brazil are doing to raise money for the Ayrton Senna Institute.

Company Description

From the get-go CITGO Petroleum has been refining and marketing petroleum products, including jet fuel, diesel fuel, heating oils, and lubricants. It markets CITGO branded gasoline through about 6,000 independent retail outlets in 27 US states, mainly east of the Rockies. CITGO Petroleum owns oil refineries in Illinois, Louisiana, and Texas. The company has refining capacity of 749,000 barrels per day and access to a total of more than 1.1 million barrels per day of refining capacity. It also has an agreement to access the St. Croix, Virgin Islands refinery jointly owned by Venezuela's PDVSA and US-based Hess. CITGO Petroleum is the operating subsidiary of PDV America, itself a subsidiary of PDVSA.

Customer Profile

Gender: Male

Age: 18 - 65

Family Status:

  • Single Male With Children

  • Single Male No Children

  • Married With Children

  • Male and Others With Children

Ethnicity: White

Household Income:

  • $50k - $74k

  • $75k - $99k

  • $100k - $124k

  • $125k or more

Occupation:

  • Administrator

  • Management

  • Homemaker

Interests:

  • Parenting

  • Media - Local News

  • Influencers - Social Media

  • Media - Right Leaning Politics

  • Media - Finance

Charitable Programs

The people of CITGO are significant contributors to our community programs. Whether we're investing resources or rolling up our sleeves and volunteering, we bring positive energy to every charitable initiative or social program we support. From the United Way® and the Muscular Dystrophy Association (MDA®) to Habitat for Humanity® and Charlie’s Place, our employee-driven volunteer groups fuel good every day. As a company in the energy business, we consider it our foremost social obligation to use the strength of our resources to help people in need. As the most human and caring company in our industry, we choose to contribute resources in areas that have the greatest impact in our communities. Our energy assistance program helps families and individuals who struggle for basic human necessities due to high home energy costs.  

Consumer Philanthropic Affinities

  • Health

  • Community Development

  • Human Services

Nonprofit Affinities

1. Rally Foundation

2. Rock Against Cancer

3. Create the Good

4. Food Bank Rockies

5. Volunteers of America

6. ChildFund

7. MDA USA

8. Taproot Foundation

9. Big Brothers Big Sisters

10. Communities in Schools

CSR Focus

  • Community Development
  • Education Environment
  • Health

Current Charitable Partners

  • United Way
  • Habitat for Humanity

Volunteerism

Our philanthropic endeavors are driven by CITGO employees who are committed to getting involved in their communities and proving that, together, we can build a better world. That’s why each of our refineries and corporate headquarters make a concerted effort to support initiatives that benefit our communities.

Community Service - Corpus Christi

The Corpus Christi Refinery engages the CITGO Cares Team to lead volunteer efforts in their local communities. We are dedicated to supporting commerce, economic stability and community development in Corpus Christi, and seek out opportunities and partnerships that enable us to make an impact in these areas. In 2015, the Corpus Christi Refinery contributed $367,995 to local non-profits, donated more than 3,300 volunteer hours to 35 community organizations, and raised an all-time record of $639,172 for the United Way – an increase of 15.57% over the previous campaign.

The Corpus Christi Refinery supports a number of educational programs, including STEM education. The refinery partners with the Foy H. Moody High School Innovation Academy to encourage students to pursue STEM curriculum and consider careers in our industry, with courses including Engineering Design and Development, Civil Engineering, and Environmental Science. Through the Innovation Academy, CITGO has reached approximately 850 students, who have taken home awards such as Excellence in Action: STEM Career Cluster winner, Innovation Award: First Place in the Tech Challenge, and the Skills USA: First Place in Applied Engineering for three years in a row. We are proud that our partnership with the Academy garnered a 2014 Texas Education Partnership (Gold Award). First in Family Scholarship Program: One of our newest education efforts is a program called “First in Family.” In collaboration with the Corpus Christi Education Foundation and the Corpus Christi Independent School District, First in Family awards a $1,000 scholarship to local high school students who are the first in their family to graduate. In 2015, we awarded $1,000 scholarships to 15 students from eight CCISD high schools. Since the program’s inception, we have awarded 75 scholarships and increased our overall contribution to $56,000.

Community Service - Lake Charles Team

CITGO was the first industry volunteer organization in Southwest Louisiana and has a rich history of developing volunteerism in the five parish area. Through Team CITGO, our employees, retirees, and their families and friends have donated thousands of hours of their time to numerous local charitable and community projects designed to improve the quality of life of Southwest Louisiana residents. Team CITGO achieved more than 4,100 volunteer hours in 2015. Our employees are financially generous as well. Year after year, the CITGO Lake Charles Refinery is a recognized leader in United Way giving, supporting local agencies with more than $12 million in raised funds since 1975. We also support the Muscular Dystrophy Association (MDA) by sponsoring Southwest Louisiana’s largest single-day fundraiser for MDA each year, the CITGO MDA Golf Classic, which has raised $3.4 million since 1985. In addition, we support four Calcasieu Parish Partner in Education schools as well as McNeese State University.

The Team CITGO mission is to be regarded by the community as the most caring, energetic and effective corporate volunteer group in the Lake Area, thereby demonstrating employee commitment to one of the key corporate values of CITGO: promoting volunteerism and taking an active role in the communities CITGO serves. Team CITGO volunteers are there at every turn, helping in fund-raising opportunities, clean-up efforts and mentoring programs. These are just a few of the organizations Team CITGO impacts: Big Brothers Big Sisters, Care, Help of Sulphur, Special Olympics, Children’s Miracle Network, American Heart Association, American Cancer Society and Muscular Dystrophy Association.  

Community Service - Lemont

The employee-driven Team CITGO personifies the spirit of volunteerism at the CITGO Lemont Refinery. Contributing their time, talent and treasure to neighborhood clean-up and beautification projects, collections of food and clothing for area human service agencies and meeting other needs in local communities, Team CITGO lives up to its motto of “Neighbors Helping Neighbors.” Team CITGO activities include helping the local food pantries and women’s shelters, spending time cleaning up the local communities and assisting with grounds-keeping efforts at the local Cerebral Palsy camp. Refinery employees have helped raise money to benefit the United Way, Muscular Dystrophy Association and the Multiple Sclerosis Society.

We take great pride in our civic involvement and diligently volunteer for numerous benevolent causes locally and nationally. In 2015, more than 400 refinery volunteers donated more than 2,025 hours of their time and thousands of dollars to local charitable organizations annually. Listed below are just a few of the community organizations with which we have worked:  United Way of Will County, Multiple Sclerosis Society, Muscular Dystrophy Association, Educational Foundations, Schools, Park Districts, Food Pantries and Women’s Shelters.

Community Service - Houston

Team CITGO is our Houston-based, employee-driven volunteer group. The group supports our company’s core social responsibility focus areas and provides volunteer opportunities by organizing and participating in various community service projects. Employee participation offers opportunities for volunteers to serve as ambassadors of CITGO and share their time and talents while doing something they enjoy. The group is made up of committed employees who actively volunteer and connect with others who desire to make a difference in the community today and plant the seed of volunteerism for future generations.


Disclaimer: The information contained in this Prospect Research Profile has been provided by Catalist based upon curated information from hundreds of public sources. Catalist fact checkers and analysts have verified the information contained in this report, but is not held responsible for unknown inaccuracies or false claims by the company profiled.