Services: Casual Dining
Geographic Scope: Cracker Barrel operates over 595 company-owned locations in 42 states.
Revenue: $2.912 million (2016).
Business Structure: Cracker Barrel Old Country Store, Inc. is publicly traded (NASDAQ:CBRL).
Address: P.O. Box 787 Lebanon, TN 37088
Rivals to Target: Applebees, Outback Steakhouse, Ruby Tuesday, The Cheesecake Factory
Cracker Barrel Old Country Store, Inc. (Nasdaq: CBRL), established in 1969 in Lebanon, Tenn., provides a friendly home-away-from-home in its old country stores and restaurants. Guests are cared for like family while relaxing and enjoying real home-style food and shopping that’s surprisingly unique, genuinely fun and reminiscent of America’s country heritage...all at a fair price. The restaurants serve up delicious, home- style country food such as meatloaf and homemade chicken n’ dumplins as well as their signature biscuits using an old family recipe. The authentic old country retail store is fun to shop and offers unique gifts and self-indulgences.
Dottie is a married mother of three who feels as if she lives in her car most days, playing “mom-taxi.” Dottie is a homemaker, herding kids ages 3, 10 and 12-years old. Her husband earns $65,000 and so, after feeding and clothing the children, there isn’t much extra income, after essentials. When Dottie splurges, it’s always on her kids, treating them to toys and entertainment. She and her family are church-going Christians and usually enjoy a meal out as a family most Sundays, after services.
Consumer Philanthropic Affinities
Charitable Focus & Programs
The Cracker Barrel Foundation
The foundation supports organizations involved with arts and culture, education, the environment, and human services. Special emphasis is directed toward programs designed to improve access to education; strengthen the bonds of military families; and provide opportunities for minorities, children, and low-income families.
Since 1969, Pleasing People has been their guiding principle. It drives their passion for serving people in the neighborhoods where they do business by donating to charities and worthy nonprofits that help provide comfort to those in need.
The Cracker Barrel Old Country Store Foundation supports a diverse array of nonprofits and programs, awarding millions of dollars over 23 years and counting. Cracker Barrel also offers additional assistance to countless charitable organizations across the nation.
Their main focus is supporting members of America’s armed forces and their families. Cracker Barrel and the Cracker Barrel Foundation have long supported military-focused nonprofits and charitable initiatives, including Operation Homefront, the USO, the National Military Family Association, Children of Fallen Patriots Foundation, United Through Reading, and the National Museum of the United States Army, among many others. By directing most of their giving to this area, they believe Cracker Barrel can make a real, lasting difference in people’s lives.
Cracker Barrel Employee Support
The strength of the brand and the success of the stores rely on the health and wellbeing of our employees and their families. In addition to providing financial and in-kind donations to nonprofits that support the Cracker Barrel philanthropic mission, Cracker Barrel also supports its employees and their spouses and children through several key initiatives.
Cracker Barrel Cares
For the past decade, Cracker Barrel Cares has allowed employees to help fellow employees who are experiencing extreme financial hardship. Employees donate to Cracker Barrel Cares to show their deep commitment to serving people – starting with their fellow employees and their families. Recipients know that grants represent true caring and support from their Cracker Barrel family.
Employee Scholarship Program
The Foundation supports an annual Employee Scholarship Program, which recognizes and rewards the accomplishments of Cracker Barrel employees and their children who excel in their studies and serve their communities.
Cracker Barrel and its Foundation consider requests for financial grants as well as donations of dining certificates from nonprofit and community organizations who also support our philanthropic focus. They invite the community to connect any organization or endeavor that supports the causes that they’re focused on. Use the online system to request support at www.crackerbarrel.com/about/giving.
Disclaimer: The information contained in this Prospect Research Profile has been provided by Catalist based upon curated information from hundreds of public sources. Catalist fact checkers and analysts have verified the information contained in this report, but is not held responsible for unknown inaccuracies or false claims by the company profiled.