Lead: Citgo

Snapshot

Services: Oil & Gas Exploration & Production

Geographic Scope: Local & Regional

Revenue:  $1.1B - $10B

Board Members: Nelson Martinez, Sergio Antonio Tovar, Jesus Luongo, Anton Castillo

Address: 1293 Eldridge Pkwy Houston, TX 77077

Website: Citgo.com

Quick Links:

CITGO Raises Funds for Local Community Programs with 2016 Spirit Pump Initiative

CITGO and New England Area Partners Raise $20,000 for Red Sox Foundation Programs in 2016

CITGO Fuels a Love of Reading in Partnership with Bess the Book Bus for 2016 Multi-City Tour

CITGO Fuels Tomorrow's Scientists with STEM Teaching Workshops

Rivals to Target:

Listing of Filling Stations in North America

Top 100 Convenience Store Chains of 2015

Analysis:

A couple suggestions here.

If you want to work with more filling stations, you should focus on convenience stores. C-stores sell an estimated 80% of the fuels purchased in the United States, and their dominance continues to grow. Over the past decade, the number of convenience stores selling fuels has grown by 15.0% (from 107,244 to 123,289 stores). Meanwhile, the overall number of fueling locations has dropped 8.2%.

In short, a cause marketing program should also include the c-store where you can execute point-of-sale programs. See my write up on STRIPES for more information.

Some other ideas for filling stations:

  • In 2016, New York and New Jersey BP station owners have launched a fundraising campaign in support of four local Paralympic Sport Clubs by selling window clings for $1 at participating BP stations.
  • Read up on what Citgo is doing with its Spirit Pump Initiative. These specially wrapped, branded fuel pumps were operational at different times throughout the year to raise money for a variety of education, charitable and community service programs. Working with another filling station chain you could easily replicate this program.
  • Check out the great job Shell filling stations in Brazil are doing to raise money for the Ayrton Senna Institute.

Company Description

From the get-go CITGO Petroleum has been refining and marketing petroleum products, including jet fuel, diesel fuel, heating oils, and lubricants. It markets CITGO branded gasoline through about 6,000 independent retail outlets in 27 US states, mainly east of the Rockies. CITGO Petroleum owns oil refineries in Illinois, Louisiana, and Texas. The company has refining capacity of 749,000 barrels per day and access to a total of more than 1.1 million barrels per day of refining capacity. It also has an agreement to access the St. Croix, Virgin Islands refinery jointly owned by Venezuela's PDVSA and US-based Hess. CITGO Petroleum is the operating subsidiary of PDV America, itself a subsidiary of PDVSA.

Customer Profile

Gender: Male

Age: 18 - 65

Family Status:

  • Single Male With Children

  • Single Male No Children

  • Married With Children

  • Male and Others With Children

Ethnicity: White

Household Income:

  • $50k - $74k

  • $75k - $99k

  • $100k - $124k

  • $125k or more

Occupation:

  • Administrator

  • Management

  • Homemaker

Interests:

  • Parenting

  • Media - Local News

  • Influencers - Social Media

  • Media - Right Leaning Politics

  • Media - Finance

Charitable Programs

The people of CITGO are significant contributors to our community programs. Whether we're investing resources or rolling up our sleeves and volunteering, we bring positive energy to every charitable initiative or social program we support. From the United Way® and the Muscular Dystrophy Association (MDA®) to Habitat for Humanity® and Charlie’s Place, our employee-driven volunteer groups fuel good every day. As a company in the energy business, we consider it our foremost social obligation to use the strength of our resources to help people in need. As the most human and caring company in our industry, we choose to contribute resources in areas that have the greatest impact in our communities. Our energy assistance program helps families and individuals who struggle for basic human necessities due to high home energy costs.  

Consumer Philanthropic Affinities

  • Health

  • Community Development

  • Human Services

Nonprofit Affinities

1. Rally Foundation

2. Rock Against Cancer

3. Create the Good

4. Food Bank Rockies

5. Volunteers of America

6. ChildFund

7. MDA USA

8. Taproot Foundation

9. Big Brothers Big Sisters

10. Communities in Schools

CSR Focus

  • Community Development
  • Education Environment
  • Health

Current Charitable Partners

  • United Way
  • Habitat for Humanity

Volunteerism

Our philanthropic endeavors are driven by CITGO employees who are committed to getting involved in their communities and proving that, together, we can build a better world. That’s why each of our refineries and corporate headquarters make a concerted effort to support initiatives that benefit our communities.

Community Service - Corpus Christi

The Corpus Christi Refinery engages the CITGO Cares Team to lead volunteer efforts in their local communities. We are dedicated to supporting commerce, economic stability and community development in Corpus Christi, and seek out opportunities and partnerships that enable us to make an impact in these areas. In 2015, the Corpus Christi Refinery contributed $367,995 to local non-profits, donated more than 3,300 volunteer hours to 35 community organizations, and raised an all-time record of $639,172 for the United Way – an increase of 15.57% over the previous campaign.

The Corpus Christi Refinery supports a number of educational programs, including STEM education. The refinery partners with the Foy H. Moody High School Innovation Academy to encourage students to pursue STEM curriculum and consider careers in our industry, with courses including Engineering Design and Development, Civil Engineering, and Environmental Science. Through the Innovation Academy, CITGO has reached approximately 850 students, who have taken home awards such as Excellence in Action: STEM Career Cluster winner, Innovation Award: First Place in the Tech Challenge, and the Skills USA: First Place in Applied Engineering for three years in a row. We are proud that our partnership with the Academy garnered a 2014 Texas Education Partnership (Gold Award). First in Family Scholarship Program: One of our newest education efforts is a program called “First in Family.” In collaboration with the Corpus Christi Education Foundation and the Corpus Christi Independent School District, First in Family awards a $1,000 scholarship to local high school students who are the first in their family to graduate. In 2015, we awarded $1,000 scholarships to 15 students from eight CCISD high schools. Since the program’s inception, we have awarded 75 scholarships and increased our overall contribution to $56,000.

Community Service - Lake Charles Team

CITGO was the first industry volunteer organization in Southwest Louisiana and has a rich history of developing volunteerism in the five parish area. Through Team CITGO, our employees, retirees, and their families and friends have donated thousands of hours of their time to numerous local charitable and community projects designed to improve the quality of life of Southwest Louisiana residents. Team CITGO achieved more than 4,100 volunteer hours in 2015. Our employees are financially generous as well. Year after year, the CITGO Lake Charles Refinery is a recognized leader in United Way giving, supporting local agencies with more than $12 million in raised funds since 1975. We also support the Muscular Dystrophy Association (MDA) by sponsoring Southwest Louisiana’s largest single-day fundraiser for MDA each year, the CITGO MDA Golf Classic, which has raised $3.4 million since 1985. In addition, we support four Calcasieu Parish Partner in Education schools as well as McNeese State University.

The Team CITGO mission is to be regarded by the community as the most caring, energetic and effective corporate volunteer group in the Lake Area, thereby demonstrating employee commitment to one of the key corporate values of CITGO: promoting volunteerism and taking an active role in the communities CITGO serves. Team CITGO volunteers are there at every turn, helping in fund-raising opportunities, clean-up efforts and mentoring programs. These are just a few of the organizations Team CITGO impacts: Big Brothers Big Sisters, Care, Help of Sulphur, Special Olympics, Children’s Miracle Network, American Heart Association, American Cancer Society and Muscular Dystrophy Association.  

Community Service - Lemont

The employee-driven Team CITGO personifies the spirit of volunteerism at the CITGO Lemont Refinery. Contributing their time, talent and treasure to neighborhood clean-up and beautification projects, collections of food and clothing for area human service agencies and meeting other needs in local communities, Team CITGO lives up to its motto of “Neighbors Helping Neighbors.” Team CITGO activities include helping the local food pantries and women’s shelters, spending time cleaning up the local communities and assisting with grounds-keeping efforts at the local Cerebral Palsy camp. Refinery employees have helped raise money to benefit the United Way, Muscular Dystrophy Association and the Multiple Sclerosis Society.

We take great pride in our civic involvement and diligently volunteer for numerous benevolent causes locally and nationally. In 2015, more than 400 refinery volunteers donated more than 2,025 hours of their time and thousands of dollars to local charitable organizations annually. Listed below are just a few of the community organizations with which we have worked:  United Way of Will County, Multiple Sclerosis Society, Muscular Dystrophy Association, Educational Foundations, Schools, Park Districts, Food Pantries and Women’s Shelters.

Community Service - Houston

Team CITGO is our Houston-based, employee-driven volunteer group. The group supports our company’s core social responsibility focus areas and provides volunteer opportunities by organizing and participating in various community service projects. Employee participation offers opportunities for volunteers to serve as ambassadors of CITGO and share their time and talents while doing something they enjoy. The group is made up of committed employees who actively volunteer and connect with others who desire to make a difference in the community today and plant the seed of volunteerism for future generations.


Disclaimer: The information contained in this Prospect Research Profile has been provided by Catalist based upon curated information from hundreds of public sources. Catalist fact checkers and analysts have verified the information contained in this report, but is not held responsible for unknown inaccuracies or false claims by the company profiled. 

Podcast: Making Your Board a Strategic Asset

Maryellen Gleason, Maryellen Gleason & Associates

Maryellen Gleason, Maryellen Gleason & Associates

This month's online training is on making your board a strategic asset. And we have a great guest!

Maryellen Gleason is an expert on showing others how to use their board as a strategic asset. She learned many of her skills while working with symphonies in Milwaukee and Phoenix as she helped them reimagine the classical music experience.

Currently, Maryellen heads up her own consultancy that offers advice to boards, board chairs, and c-level executives on strategic initiatives. Some of her projects have included working with a university art museum, cancer hospital, Internet media company, school and several performing arts organizations. She's also a highly rated Instructor with UCLA Extension where she teaches Working with Boards.

Lead: Lowe's

Snapshot

Services: Home Center, Hardware Stores, Home Improvement, Building Materials

Geographic Scope: Lowe’s has more than 2,355 home improvement and hardware stores across the U.S., Canada, Mexico and its e-commerce site.

Revenue:  $59.1 billion in 2015.

Employees: 285,000 employees

Business Structure: Lowe’s is a publicly traded company (LOW) on the NYSE.

Address: 1000 Lowe’s Boulevard, Mooresville, NC 28117 

Phone: 704.758.1000

Website: Lowes.com

Quick Links:

The Value of a Paintbrush with Purpose

3 Brands Doing Cause Marketing Right

You can find lots of stories about Lowe's charitable work on their community newsroom website.

Company Description

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE 50 home improvement company serving more than 17 million customers a week in the United States, Canada and Mexico. Founded in 1946 and based in Mooresville, N.C.,  

Lowe’s retail customers include individual homeowners and renters who complete a wide array of projects from do-it-yourself (DIY) to do-it-for-me (DIFM). Lowe’s professional customers represent more than 30 percent of total sales and consist of two broad categories; construction and trade, and maintenance, repair and operations.  Lowe's is the second largest home improvement chain (behind The Home Depot) and the second-largest US home appliance retailer (after Sears).

Consumer Profile

Meet Trisha

Trisha is the quintessential CEO of her household. She is a young Gen X homemaker who loves DIY projects, reality TV and smart home technology that makes her life easier. Since her children are between the ages of 3 and 10, she mostly spends their modest expendable income on children’s products. She and her husband are politically conservative, and own SUVs and trucks for toting kids and materials for the home. Trisha enjoys running, while her husband loves to fish. They both enjoy grilling at home with fresh, gluten-free ingredients while they entertain friends and family.

Consumer Philanthropic Affinities

Charitable Focus & Programs


Every year, they support their communities through a combination of charitable giving and employee volunteerism. Through the Lowe’s Charitable and Educational Foundation, corporate donations and store giving, they partner with trusted organizations and contribute millions annually to educational programs, community rebuilding efforts and disaster relief. Lowe’s employees contribute directly to communities through thousands of hours of volunteer service each year. There’s a good reason they call them Lowe’s Heroes.

Lowe's aligns their community giving and volunteer efforts with programs and partnerships that complement their core business. Each year, they support programs that improve K–12 educational systems, help to rebuild and improve their neighborhoods and provide relief to communities in need.

  • $33 million in charitable giving
  • 43,192 Lowe’s Heroes Volunteers
  • 3,795 community projects

Community Giving Strategy

K-12 Public Education ($11.2 million)

Strong schools and educational programs are the backbone of their communities and help ensure all children have access to quality education. Through the Lowe’s Toolbox for Education® grant program, educational scholarships and partnerships, they provide opportunities to students across the nation.

Community Improvement ($18.6 million)

As a home improvement company, building strong communities while helping ensure access to safe and affordable housing is a priority. They work with strategic partners to provide building and repair services to communities in need.

Disaster Relief ($3.2 million)

Every year, natural disasters strike with little or no warning. While they can’t predict when or where they’ll happen, they can provide support to leading organizations to aid in relief and recovery efforts.

Nonprofit Partners

Boys & Girls Clubs of America

Since 2009, Lowe’s and the Boys & Girls Clubs of America have joined forces to provide opportunities for their nation’s young people. With more than 4,100 locations, the Boys & Girls Clubs provide invaluable resources and development programs for millions of kids and teens during critical out-of-school hours. Lowe’s supports the clubs each year through charitable donations and employee volunteerism directed at improving club facilities. In 2015, Lowe’s donated $1 million to support improvement projects at 19 Boys & Girls Clubs in the United States, bringing total contributions to $7 million to date. Grants as high as $50,000 will go to support improvement projects such as roof repairs, classroom renovations and safety upgrades. In addition, Lowe’s Heroes employee volunteers have donated their time to support these efforts, adding valuable expertise in the process.

The Nature Conservancy

Since 2005, Lowe’s has worked with the Nature Conservancy—a leading global nonprofit organization dedicated to protecting the lands and water on which all life depends—to support the conservation of natural areas across North America and empower the next generation of leaders. Throughout their decade-long partnership, Lowe’s has contributed more than $10 million to help the Nature Conservancy protect important freshwater and forest lands and to advance youth education and engagement programs. In 2015, Lowe’s contributed $1.25 million to support the Nature Conservancy’s youth educational initiatives. This included funding to support the Nature Works Everywhere school and garden programs, online educational resources, and high school and college internships. Through these programs, they’re providing the youth of today with the resources necessary to solve their environmental challenges of tomorrow.

SkillsUSA

In 2015, Lowe’s provided $1.5 million to SkillsUSA to help address the growing U.S. skills gap. SkillsUSA provides 300,000 student members annually with valuable professional, workplace and technical skills. Lowe’s funding went to support the Schools in Need grant program, the Chapter Excellence Program, the National Leadership and Skills Conference and TeamWorks competitions held in 35 states. Since their partnership began in 2004, Lowe’s has contributed more than $14 million in support and grants to SkillsUSA.

Celebrating 10 Years of Lowe’s Toolbox for Education

The year 2015 marked the 10th anniversary of Lowe’s Toolbox for Education® (Toolbox), their signature educational grant program. Every year, Toolbox donates approximately $5 million in grants to K–12 public schools across the United States. These grants, ranging from approximately $2,000 to $100,000, support upwards of 1,000 schools per year with structural and safety enhancements, as well as upgraded learning materials and technologies. Lowe’s Heroes also pitch in, volunteering their time and skills for a wide variety of projects.  Since the program began in 2006, Toolbox has provided approximately $48 million in grants, benefiting more than 6 million children and nearly 11,000 schools along the way. In 2015, the Lowe’s Charitable and Educational Foundation donated more than $5.5 million in grants to improve 1,138 schools in 47 states. To mark the 10th anniversary of Toolbox and celebrate the achievements to date, Lowe’s launched the Letters to Lowe’s campaign. Letters to Lowe’s encouraged students, with the help of their teachers, to write to Lowe’s to share how a grant would help benefit their school. In total, nearly 4,000 students submitted letters, with the four winners’ schools each receiving a $25,000 grant.  Lowe’s Heroes will help the winners bring their ideas to life in 2016.

Habitat for Humanity

Since 2003, they’ve partnered with Habitat for Humanity International in affordable housing and community revitalization efforts to help families build strength, stability and independence in the United States. Since their relationship began, they’ve contributed more than $63 million, helping more than 5,500 Habitat families build a better future for themselves and their families. Every year, Lowe’s volunteers roll up their sleeves to support Habitat programs. In 2015, more than 2,500 Lowe’s Heroes participated, contributing thousands of hours of their time and expertise to support Habitat’s community revitalization programs. In addition to providing construction support, employee volunteers also provided technical training and skills workshops in communities and at stores throughout the United States.

Rebuilding Together

For almost a decade, Lowe’s has supported Rebuilding Together in its efforts to rehabilitate homes in vulnerable communities. Each year, Rebuilding Together mobilizes nearly 100,000 volunteers to support thousands of community revitalization projects across the United States.  Through charitable grants and volunteer activities, they provide critical renovations and revitalization services to assist low-income community members across the country. In 2015, they contributed $2.5 million to support projects in more than 100 communities across the United States, with more than 750 Lowe’s Heroes employee volunteers lending a hand. Since the start of their partnership in 2007, Lowe’s has committed $15 million in charitable contributions and nearly 31,000 volunteer hours, benefiting more than 15,000 people with essential renovations, including safety and accessibility enhancements and energy-efficiency upgrades.

Keep America Beautiful 

Over the past four years, Lowe’s has worked alongside Keep America Beautiful and its community affiliates to transform their public and natural spaces, making them places to be enjoyed by all. Since their partnership began, Lowe’s has supported community improvement programs with more than $4 million in charitable grants and thousands of volunteer hours provided by Lowe’s Heroes. What’s more, these grants have mobilized more than 40,000 national volunteers since the partnership began. In 2015, Lowe’s contributed $1 million to support 50 local projects. From Austin to Atlanta, these grants, and support from local Lowe’s Heroes, helped clean up and restore disaster sites, revitalize parks and plant community gardens.  By the numbers:

  • 50 grants
  • 517 Lowe’s Heroes Employee Volunteers
  • 751,405 flowers and bulbs planted
  • 5,166 gardens, gateways and green spaces built or maintained
  • 52,073 trees planted
  • 70 playgrounds and recreational spaces restored
  • 69,500 acres of parks and public lands cleaned and improved

American Red Cross

Since 1999, Lowe’s has teamed up with the American Red Cross to help deliver relief and recovery assistance in the immediate aftermath of a disaster. Each year, through the Red Cross Annual Disaster Giving Program, Lowe’s pledges donations that help the Red Cross plan for and respond to disasters. Lowe’s Heroes also donate their time to recovery activities. Together with customers, Lowe’s has donated more than $26 million to Red Cross relief activities, including approximately $750,000 in 2015.

First Response Team of America

Since 2012, Lowe’s has provided more than $2 million in grants, and hundreds of volunteer hours, to the First Response Team of America to bring relief and assistance to impacted individuals and families all across the United States. Armed with specialized equipment and vehicles, the First Response Team is able to access impacted areas that others cannot reach. Over the course of 2015, Lowe’s supported First Response Team relief efforts in 14 impacted communities with $750,000 in charitable donations. From towns devastated by tornadoes in Illinois and Texas, to communities affected by flooding in South Carolina, around 500 Lowe’s Heroes helped the First Response Team perform search and rescue operations, clear debris and distribute much-needed supplies.

Employee Engagement

A purpose-driven culture can’t be created overnight. Lowe's regularly examines every part of their business to ensure consistency with their values, and they empower team members to join this effort. To measure how employees feel about the company and their work environment, Lowe’s conducts an annual Employee Opinion Survey (EOS), which asks full-time and part-time staff to share their views on topics ranging from leadership to teamwork and work-life balance to personal well-being. In 2015, with the goal of determining what matters most to employees, they broadened the EOS to focus not only on employee engagement, but also on overall work experience. Themed “Without you, our story is not complete,” the survey was conducted in the United States, Canada and Mexico. Based on results, they’re proud to report:

  • Overall employee engagement steadily increased for the third year in a row.
  • All three of their U.S. business units (stores, distribution centers and customer support centers) reached or surpassed their benchmark goal of 65 percent.
  • For the second year in a row, when asked “What word describes Lowe’s to you?” the top survey response from employees was “family.”

Lowe’s leaders use the survey findings to assess how to drive positive change and implement new ideas for their company. For example, the 2015 survey invited in-depth feedback from employees on specific behaviors by their leaders. The findings were used to create a Leadership Indicator report for each Lowe’s executive, including feedback and actionable suggestions. They also launched a new internal reporting site in 2015 that provides leaders with interactive survey results, including targeted focus areas and suggestions on how to improve their approach to leading their teams.

Employee Volunteers: Lowe’s Heroes

Lowe’s employees selflessly volunteer thousands of hours to improve their communities each year. They help complete critical repairs to K–12 schools and educational centers, contribute valuable construction and repair skills to build and renovate homes, and clean up and rebuild after disasters. And the momentum continues to build. Last year, for the first time, 100 percent of Lowe’s U.S. stores participated in Lowe’s Heroes volunteer projects. They feel their employees should be acknowledged for their service, and in 2015 they started to formally track total Lowe’s Heroes volunteer hours. They also doubled the budget for each location’s Lowe’s Heroes project. Lowe’s donated more than $4 million to Lowe’s Heroes projects in 2015. In early 2016, they announced plans to give their employees the opportunity to do even more, providing eligible full-time employees with eight hours of paid volunteer time off to support approved nonprofit organizations in their communities. Some highlights from 2015 include:

Washington, D.C.: In April 2015, close to 100 Lowe’s Heroes teamed up with Rebuilding Together and Carter’s Kids to make critical home repairs and build a playground for an underserved community as part of the Rebuild-A-Block program.

Monroe, Washington: In September 2015, 11 Lowe’s Heroes completed much-needed safety enhancements to the Monroe Gospel Women’s Mission, including replacing an old wheelchair ramp. The mission supports nearly 100 women of all ages annually with temporary housing, food and counseling resources.

Billings, Montana: In the fall, 30 Lowe’s Heroes helped revitalize the Tumbleweed Runaway Program facility, repairing laundry rooms in addition to other improvements. The Tumbleweed program provides crisis counseling and additional services to runaway, homeless and other at-risk youth and their families. 

Dallas, Texas: The day after Christmas, the Dallas area was hit by 11 tornadoes that left 25,000 residents without power and destroyed or badly damaged more than 1,000 homes. In response, nearly 200 Lowe’s Heroes from approximately 40 area stores worked alongside the First Response Team of America and other community organizations to provide relief assistance, including clearing debris and helping to find personal belonging.


Disclaimer: The information contained in this Prospect Research Profile has been provided by Catalist based upon curated information from hundreds of public sources. Catalist fact checkers and analysts have verified the information contained in this report, but is not held responsible for unknown inaccuracies or false claims by the company profiled. 

Lead: Menchie's

Snapshot

Services: Specialty Eateries, Fast Casual Dining

Geographic Scope: With over 500 stores Menchie's has locations open in the United States, Canada, Japan, Australia, China, India, UAE, and more.

Revenue:  $1- $5 million (USD) per franchise per year

Employees: 3,000+ employees

Business Structure: Menchie's is a franchised company

Address: 17555 Ventura Blvd, Suite 200, Encino, CA 91316

Phone: 818.708.0316

Website: Menchies.com

Quick Links:

For Menchie's Fundraising for Nonprofits Starts with a Smile

Menchie’s Exceeds Fundraising Expectations for Make-a-Wish

How Orange Leaf Frozen Yogurt Combined In-Store & Online Cause Marketing to Give One Million Meals

Menchie's CEO: Frozen Yogurt Business Isn't Melting

Rivals to Target: Entrepreneur's Top 500 Frozen Yogurt Franchises

Analysis: Frozen yogurt franchises like Menchie's are excellent prospects for cause marketing. Of course, any type of point-of-sale fundraiser (e.g. charity pinups, register programs, round ups, donation boxes) is the best way to raise the most money.

However, there are other options. In the case of a partnership between Orange Leaf Frozen Yogurt and No Kid Hungry, Orange Leaf sold a limited edition cup for one dollar. "Cups for a Cause" was a big success!

You can read about the fundraiser here.

Another lesson from Orange Leaf is how they targeted customers online by selling t-shirts. For ten dollars, customers received a t-shirt and a coupon for free froyo. 

No Kid Hungry and Orange Leaf promoted the orange tee on social media and through email marketing. The t-shirt offer struck a chord with customers, who purchased 503 shirts. Each shirt sold triggered 100 meals for needy kids.

The key thing to remember with every business is to inventory and maximize every resource they have. The best cause marketing programs are integrated, multifaceted. In the case of frozen yogurt businesses, develop a multi-prong approach to engage customers when they first enter the store, at the register and online.

Company Description

Menchie’s is the world’s largest self-serve frozen yogurt franchise, and was recognized in Forbes as "America's Top 100 Most Promising Companies." Menchie's creates lasting memories with its mission of making people smile. As a world leader, Menchie's ensures best in class products and is the ambassador of frozen yogurt quality worldwide. In 2013, Menchie's was featured on CBS's Emmy Award winning television show, Undercover Boss.

Consumer Profile

Meet Carly

Carly is a millennial mom who is married with children under the age of five. She’s extremely well-connected and a social influencer, a self-proclaimed reality TV junkie (e. g. The Bachelorette, SYTYCD, TopChef) and enjoys eating out with her husband. Together, they have a household income over $125K, and she spends any expendable income on women’s accessories and kids’ products. Though she wouldn't call herself a "health nut," Carly exercises regularly and appreciates fresh ingredients.

Consumer Philanthropic Affinities

Charitable Focus & Programs


Menchie's franchisees are active and engaged within their communities, and they are always looking for new ways to create smiles. From discounts given at half-time contests at local sporting events to sponsoring a local athletic team, their franchisees are giving back in many creative ways. In fact, every year more than 500 local organizations are receiving support through the efforts of their local stores.

While their franchisees are impacting their local communities, Menchie's is giving back on a national level as well. They look to partner with organizations that align with their values, some of which are health and family.

National Partnerships

Muscular Dystrophy Association

MDA is devoted to finding treatments and cures for muscular dystrophy and related diseases and to improving the lives of those affected by these diseases. In the last three years, Menchie's has raised $400,000 for MDA. This year, MDA invited the Menchie's team to take part at a local MDA camp and spend a day with the kids. 

VetFran

Veterans hold a special place in Menchie's heart, as they so generously give to their country. They try to take every opportunity to express their gratitude to those who serve. Supporting VetFran, a program helping veterans smoothly transition back into civilian life, and the creation of their Menchie’s Veteran’s program are two ways they are giving back to their veterans. Menchie’s Veteran’s Program provides a $10,000 credit towards any awarded frozen yogurt franchise option for all active duty and honorably discharged military personnel. Also, this year on Veteran’s Day, their stores across the U.S. joined forces to honor their military with free frozen yogurt. 


Disclaimer: The information contained in this Prospect Research Profile has been provided by Catalist based upon curated information from hundreds of public sources. Catalist fact checkers and analysts have verified the information contained in this report, but is not held responsible for unknown inaccuracies or false claims by the company profiled. 

Lead: Hannaford Bros.

hannaford.png

Snapshot

Services:  Retail, Drug Store, Grocery & Supermarket  

Geographic Scope: Maine, Massachusetts, New Hampshire, upstate New York and Vermont.

Revenue:  $2 - $5 billion (USD) per year

Employees:  10,000+ employees

Business Structure: Subsidiary and business segment of Belgium’s Delhaize Group.

Address & Phone:

145 Pleasant Hill Rd
Scarborough, ME 04074
207.883.2911

Website: Hannaford.com

Quick Links:

Looking for Your First Cause Marketing Partner? Try Your Corner Market

Grocer Milks Cause Marketing to Save Local Farms

Hannaford Program Donates More Than $1 Million to Fight Hunger in Northeast

Bag Sales Generate Hundreds of Thousands of Dollars in Support for Local Organizations

Rivals to Target: Supermarket Chains in the United States (You can organize this list by name and state)

Analysis: On paper, supermarkets appear to be a cause marketer's dream. Most supermarket chains have lots of stores and tons of foot traffic. When I first started fundraising with supermarkets we raised $1,000 per store for each week of the fundraiser! That means even with a small chain of 25 stores we raised $25,000 per week. That was the heyday of supermarket fundraising - and it's long gone.

Today, supermarket cause marketing isn't as successful - and for a few different reasons.

  • The supermarket business is cutthroat with plenty of competition and thin margins. Individual stores aren't as busy as they used to be and it shows in the frontline cashiers who are overworked and underpaid.
  • Registers are cluttered with promotions of all types. It's hard for charities to stand out.
  • Cashiers are uneducated and listless and not the best face for your organization.
  • Many supermarkets went completely overboard with fundraising and promoted a different program every week. They wore customers out! Some supermarket have sworn off cause marketing completely and never ask customers to donate. Others have dramatically scaled back their programs.

The key with supermarkets these days is to focus on chains that still recognize the value of cause marketing but also know that a little goes a long way. Take the example of North Carolina based chain Food Lion. They've reduced their register fundraisers to just one per year and strived to diversify their fundraising with purchase-triggered donation programs, vendor programs and employee volunteering. This mix has really worked for Food Lion!

Smartly, Food Lion has also reduced the number of charities they support. Most of the money they raise goes to local Feeding America food banks in the communities in which they have stores.

I can't more strongly suggest that you listen to our interview with Food Lion on CauseTalk Radio. It's full of great insights on how supermarkets can raise money for good causes and launch programs that customers actually enjoy!

Company Description

Hannaford Bros. may have started as a fruit and vegetable stand in 1883, but it has expanded from its Maine roots to become an upscale grocer with 180-plus stores under the Hannaford Supermarkets banner throughout Maine, Massachusetts, New Hampshire, upstate New York, and Vermont. Still, produce continues to be a major focus at the Hannaford supermarkets, as are expansive meat selections and natural food products. About 80% of the Hannaford stores are combination grocery stores and pharmacies. The stores average about 47,800 sq. ft. Maine's largest supermarket chain, Hannaford Bros. is owned by Delhaize America (parent of Food Lion), which in turn is owned by Belgium's Delhaize Group.

Consumer Profile

Meet Jessica

As the quintessential Gen X mom, Jessica is a homemaker with young kids under age 10 at home. Her husband is in a management position with previous military affiliations. As a family, they love to hike, run and cycle. Jessica enjoys gardening and entertaining friends, and is a super shopper – with her purchases mostly including toys, baby products and apparel for the entire family.

Consumer Philanthropic Affinities

Screenshot 2016-12-27 12.39.34.png
Screenshot 2016-12-27 12.39.53.png

Charitable Focus & Programs

Hannaford limits event and sponsorship support to the five states where they operate: Maine, Massachusetts, New Hampshire, New York and Vermont. Organizations focused on health and wellness, child development and families and/or hunger relief receive their strongest consideration.

Key Initiatives 

Hannaford Helps Fight Hunger

As a food retailer, Hannaford has long-standing relationships with food banks and local food pantries — they donate food and healthcare products every week. Hannaford Helps Fight Hunger was established in 2008 to help food banks feed individuals and families in need. The program is a powerful collaborative partnership with their customers and their suppliers to create opportunities for easy donations of food and cash right in our stores. One hundred percent of these donations go straight to local pantries, regional food banks, and anti-hunger organizations.

Since 2008, Hannaford Helps Fight Hunger has contributed a total of more than $6.5 million in food, customer cash gifts and Hannaford cash donations to local food pantries and food banks.

Across Hannaford's five–state market area, the Hannaford Helps Fight Hunger campaign in 2015 donated:

  • More than 98,900 Hannaford Helps Fight Hunger boxes, which were contributed to local food pantries and meal programs
  • $60,500 that customers contributed at the check-out registers
  • More than $65,000 in product through our buy-one give-one program, which included 4,444 cases of grocery staples

Look for Hannaford Helps Fight Hunger programs to start in October, giving consumers 3 ways to make a difference in the community:

  • Hannaford Helps Fight Hunger boxes: For just $10 consumers can donate a box filled with food staples that local pantries need most.
  • Register Donation: Consumers can donate cash at registers that will go directly to regional and state food banks.
  • Buy 1, Give 1: When consumers purchase specific items during our Buy 1, Give 1 campaign, Hannaford match your purchase with donations to the nearest food bank.

Hannaford Helps Schools

Since its inception, Hannaford Helps Schools has raised more than $10 million for schools in New England and New York.  4 Products = 3 School Dollars. If 100 families buy 4 products each week (3 school dollars) for the entire program, their school will raise $3,900!

Hannaford Charitable Foundation

The Hannaford Charitable Foundation (HCF) was formed in 1994, and over the past 20 years, the Foundation has given over $14 million to support nonprofit organizations. The Hannaford Charitable Foundation is one of a number of ways in which Hannaford Supermarkets supports its communities, including United Way support, the Hannaford Scholarship program, in store promotions, as well as specific programs such as Hannaford Helps Fight Hunger and local community events and sponsorships.

The mission of the Foundation is to invest in creating and sustaining healthy communities in the five-state area of their business. They do so through providing financial support to nonprofit organizations and programs that focus on improvement of the root causes impacting the quality of life for their customers, associates, and neighbors.  Their areas of focus for financial support are Food, Education, and Health.

The foundation supports organizations in Maine, New Hampshire, Massachusetts, New York and Vermont that focus on one of the following core components of healthy communities:

  • Food – Safe, stable access to healthy food is a critical component of a healthy community. HCF supports programs in longer-term solutions that will ensure safe, stable access to healthy food primarily through regional food banks in the markets we serve.
  • Education – Hannaford is committed to preparing their customers and neighbors for success by helping to deliver strong programs to prepare people through all stages of life for success in education and readiness to enter the workforce.
  • Health – They promote the health of residents in their communities through organizations that provide quality programs focusing on promoting healthy lifestyles and improved care.

In determining which organizations and programs to support, the Foundation considers the impact and outcomes to the community, prior support from HCF, and relative uniqueness of the program versus others in the community. Preference for funding is given to those that have the potential of providing ongoing services for a large segment of our customer base and communities.

Notable Nonprofit Partners

Various local food banks, schools, universities and health programs.

Funding & Partnership Guidelines

Local Store Support

Is your organization seeking a $25 gift card to use as a raffle item at your next fundraising event? Do you need a gift basket as a door prize, spaghetti for that spaghetti supper or cups and napkins for your event? All requests for local support valued at $100 or less should be addressed to the Store Manager at your local Hannaford.

Regional or Corporate Donation/Sponsorship Requests

Requests for support greater than $100 should be apply here.

  • For requests to support scheduled events, they require that applications be submitted at least eight (8) weeks prior to the event.
  • For your request to be considered your organization's focus and event (if applicable) must fall under one or more of their priority giving areas: health and wellness, child development and families, and/or hunger relief.
  • They ask that each organization submit no more than one request per calendar year. 

Disclaimer: The information contained in this Prospect Research Profile has been provided by Catalist based upon curated information from hundreds of public sources.  Catalist fact checkers and analysts have verified the information contained in this report, but is not held responsible for unknown inaccuracies or false claims by the company profiled. 

Lead: Denny's

Snapshot

Services:  Denny’s specializes in traditional diner food, with an emphasis on pancakes.  

Geographic Scope: The company operates more than 1,710 of its signature eateries located across the United States, Canada, Dominican Republic, El Salvador, Curacao, Costa Rica, Venezuela, Honduras, Japan, Mexico, New Zealand, Qatar, and the United Arab Emirates.

Revenue:  $100-$500 Million (USD) per year

Employees:  5,001 – 10,000 employees

Business Structure: The company owns and operates about 165 of its restaurants, while the rest are franchised or operate under licensing agreements.

Address & Phone:

Denny's, Inc.
203 East Main Street
Spartanburg, SC 29319

Website: Dennys.com

Quick Links:

[Updated 2/12/17]: A CMO’s View: Denny’s purpose-driven marketing puts spotlight on brand’s revitalization efforts

How Denny's Combined Social Fundraising with Cause Marketing to Raise More Money

Story Behind Viral Post of Man's Act of Charity at a Utah Denny's Restaurant

Burger King Makes Peace Day Deals with Denny’s and More After McDonald’s Dismissal

Denny’s Corporation Donates $70,000 to Build Ninth Habitat Home in Spartanburg

Orders up! Watch Paula Abdul Go Undercover as a Denny’s Server to Help Raise Awareness for No Kid Hungry.

Rivals to Target: IHOP, Bob Evans Restaurants, Huddle House, The Original Pancake HouseVillage InnWaffle House, Egg & I

Analysis: Pancake houses like Denny's have the two essential ingredients for a successful six-figure cause marketing program. They have lots of locations and plenty of foot traffic. They are perfect businesses for point-of-sale fundraisers (charity pinups, register programs, round-ups, etc.).

Another option is an action-triggered donation program involving their signature menu item, pancakes, which are relatively cheap to produce. For example, on National Pancake Day, IHOP offer each guest a free short stack of their famous buttermilk pancakes. For every short stack of buttermilk pancakes served on that day IHOP guests are encouraged to make a voluntary donation to Children's Miracle Network (CMN).

Customers have responded generously! 

Since 2006, IHOP's National Pancake Day promotion has raised over $15 million to provide life-saving treatment, programs and medical equipment for child patients. In the weeks leading up to National Pancake Day, participating IHOP restaurants also sold “Miracle Balloons” for $1 and $5 to benefit CMN. Guests who purchased a $5 "Miracle Balloon" received a $5 discount coupon for their next visit. What a great combination of fundraisers!

I've seen similar fundraisers from other pancake chains like the Egg & I and Perkins Restaurant and Bakery.

Pancakes were the inspiration behind another company's cause marketing efforts. Williams-Sonoma created an exclusive pancake and waffle mix to benefit Share Our Strength’s No Kid Hungry campaign. 20% of the retail price from each jar sold benefited Share Our Strength.

Company Description

The home of the Grand Slam Breakfast, Denny's is one of the leading full-service, family-style restaurant chains in the U.S. Typically open 24 hours a day, the chain is best known for its menu of breakfast items, including eggs, pancakes, and combination plates carrying such names as All-American Slam, Lumberjack Slam, and the aforementioned Grand Slam Breakfast. Denny's also serves standard American fare (burgers, sandwiches, steak) for lunch and dinner. 

Consumer Profile

Meet The Smith’s

As the Americana family, the Smith’s are married, most likely with children ages 6-18+. One of their children may be a college student who still lives at home and participates in family dinners at Denny’s, but also stops by after class or late night with his friends. Mr. Smith works as a mid-level manager, while Mrs. Smith is a homemaker. Mr. Smith enjoys cycling, golf and tennis, and Mrs. Smith spends her time purchasing Mr. Smith’s corporate attire, baby products and weight loss supplements. The Smith’s are around 40 years old and most likely live in the Midwest or Northeast.  

Consumer Philanthropic Affinities

Charitable Focus & Programs

Denny's is hungry to serve the communities where it does business. As a neighborhood diner, Denny’s is committed to giving back to local communities through many programs, including No Kid Hungry, Hungry for Education, the United Way and countless local programs all aimed at making the world a better place. Denny’s team members get involved in their communities by volunteering their time, making charitable contributions, serving food to those in need and helping raise money for local schools, churches, hospitals and athletic teams, to name a few.

Key Initiatives

Cage-Free Eggs

America’s Diner is proud to announce a pledge to source and serve cage-free eggs in all U.S. restaurants by 2026. They’ve been committed to quality food and a true diner experience for over 60 years and this is just another way of honoring that commitment.

As the original home of all-day breakfast, Denny’s serves more than 400 million eggs each year, including classic breakfast items such as the signature Build Your Own Grand Slam, omelettes and delicious skillets.

This commitment is in conjunction with the evolution of supplier capabilities and part of a larger shift as Denny’s continues its focus on food quality in 2016, offering guests more premium ingredients and enhanced flavors with each new season. Denny’s has improved various menu items to offer guests higher-quality diner favorites including USDA Select beef, wild-caught and sustainable salmon, fresh-cut seasonal fruit and vegetables, 7-grain bread options and many healthier breakfast alternatives such as gluten free english muffins and hearty wheat pancakes.

Greg Linford, Vice President of Procurement for Denny’s added, “As America’s Diner, we’re proud to do our part to move the industry toward more humane sourcing practices. This shift towards a more humane method of egg production is just another step in ethical sourcing at Denny’s, adding to our requirements for ethical turkey, beef and pork treatment as well. We look forward to working closely with our suppliers to promote responsible sourcing, and refining our strategies as information, availability and supply chain capabilities evolve.”

Denny’s Hungry for Education

Since 2011, Denny’s has developed Hungry for Education, a scholarship program designed to recognize academic achievement. Today, nine leading non-profit minority advocacy organizations help launch the program in Denny's restaurant areas. In 2016, the program will award more than $500,000 in scholarships to elementary, high school and college students for their ideas to help Denny’s fight childhood hunger. Learn more here.

Notable Nonprofit Partners

No Kid Hungry

The team members at Denny's love to feed people, so it is hard for them to imagine kids not getting enough food each day. So, Denny's partnered with Share Our Strength’s No Kid Hungry program to make ending childhood hunger one of their main philanthropic causes. Every September, Denny’s locations across America participate in Share Our Strength’s Dine Out For No Kid Hungry, a national fundraising event that brings together thousands of restaurants and millions of consumers to help make sure that no child in America grows up hungry.

Key message = “Turn $1 into 10 Meals”.

Denny’s has helped connect hungry children with more than 33 million meals in the last five years.

United Way

Giving Back with the United Way of the Piedmont.

United Way of the Piedmont is a nonprofit, volunteer-driven organization dedicated to improving the quality of life for people in Spartanburg, Cherokee and Union counties of South Carolina. Volunteers review agency programs and initiatives and invest in those that positively impact the most critical needs of the community. Funds are raised in the annual campaign and distributed to help those who need it most.

Cookies for Kids' Cancer

Since 2010, Denny’s has supported Cookies for Kids’ Cancer, a non-profit agency in New York and Arizona, committed to raising funds and awareness for pediatric cancer.

To date, Denny’s has raised more than $400,000 for the cause.

Ella's Tea Party

Since 2011, Denny's has partnered with Ella's Tea Party in Arizona to support the fight against pediatric cancer. Children face incredible challenges during cancer treatment; the organization’s mission is to help fund safe and effective treatments, so researchers can increase the odds for success and offer new hope for the future.

In 2011 and 2012, Denny’s raised more than $66,000 for the cause.

Tour de Force

Each February, Denny’s launches a month-long annual fundraising campaign for Tour de Force, a Miami-based organization. It provides much-needed financial support to the families of Florida law enforcement officers killed in the line of duty.

To date, Denny’s has raised nearly $100,000 for the cause.


Disclaimer: The information contained in this Prospect Research Profile has been provided by Catalist based upon curated information from hundreds of public sources.  Catalist fact checkers and analysts have verified the information contained in this report, but is not held responsible for unknown inaccuracies or false claims by the company profiled. 

Lead: Valvoline Instant Oil Change (VIOC)

Snapshot

Services: Services all areas of the car engine, but known for its oil changes.

Geographic Scope: 1050+ storefronts in 40 states within the U.S.

Revenue: $100 - $500 million (USD) per year

Employees: 1,001 - 5,000 employees

Business Structure: Storefronts are company-owned and franchised.

Address & Phone:

3499 Blazer Pkwy
Lexington, KY 40509
859.357.7777

Website: Valvoline.com

Quick Links:

2016 Fast Lube Guide to Lube Programs & Franchises

Cause Marketing Success may be as Close as Your Next Oil Change

Make-A-Wish Has the Midas Touch

Rivals to Target: Jiffy Lube, Meineke, Quaker State

Analysis: I've had some personal experience working with fast lube chains, specifically VIOC. They are great cause marketing partners for several reasons.

  1. Many of these fast-lube chains are franchised so even if you're local store is part of a national chain there's an excellent chance you can still work with franchisees in your area. For example, when I did my program with VIOC I worked with 40 locations in the New England market.
  2. The employees at fast-lube stores are talented sales people. They frequently "upsell" additional services to customers (e.g. transmission fluid change, radiator flush, etc.) so they are comfortable asking customers to give.
  3. You can run your fundraiser for a longer period than the 2 to 6 weeks I generally recommend for point-of-sale programs. Here's why. How often do you get your oil-changed? The suggested interval is three months or 3,000 miles, right? So, if you donate at your local fast-lube store you won't be back for a few months. During that time, fast-lube stores will service mostly new customers who haven't been back in months. That means you can extend your fundraiser. Probably not for three months - employee fatigue will kick-in and hurt your fundraising. But you could run the program for 8 to 10 weeks. A longer program means more money for your organization!
  4. While I do agree with the "Meet Chuck" consumer profile below, fast-lube stores are also focused on attracting women customers, who are generous donors. I've been told on several occasions that "Mini-van Moms" are a key demographic for fast-lube stores.

There is one key challenge you should be aware of when working with fast-lube chains.

They don't have the foot traffic that you would get in coffee shop, restaurant or retail chain. I was once told that getting 60 customers is a "good day" for a fast lube store. In short, you need to be realistic about how much you can raise with fast-lube chains. Here's the good news. Their sales savvy staff will give you an edge in closing more donations. Remember, as I pointed out above you can extend your fundraiser by several weeks. I also suggest you raise the donation ask for these stores. Instead of asking one dollar, how about $3 or $5?

Company Description

Valvoline Instant Oil Change – both company and franchised – operates 1,050 Valvoline centers across 40 states in the U. S., making it the second largest such operation in the nation (behind Jiffy Lube). In 2016, VIOC ranked as the #2 quick-lube chain by number of stores and #3 passenger car motor oil in the DIY market by volume brand in the United States. 

Consumer Profile

Meet Chuck

Chuck is a hardworking, blue-collar white guy from middle America who served in the U.S. military and is in his late 40s/early 50s.  He is married or divorced with kids ages 6-18.  As a naturally-handy guy, Chuck loves to hunt and fish and mostly spends any expendable money he has on purchasing tools, and big & tall and plus-sized men’s apparel.   

Consumer Philanthropic Affinities

Charitable Focus & Programs

Notable Nonprofit Partners

National Breast Cancer Foundation

Henley Enterprises, Inc., the largest franchisee of Valvoline Instant Oil Change is raising funds and increasing awareness for National Breast Cancer Foundation (NBCF). Throughout the month of October a portion of the sales of pink wipers was donated to NBCF. The wipers are available at over 210 participating Valvoline Instant Oil Change locations in 12 states. Now in its fifth year, the campaign has raised more than $55,000 for NBCF.  Valvoline Instant Oil Change kicked off the month-long campaign October 1st with a Pink Out Day including pink give-a-ways at participating locations. Double donations were made to NBCF on pink wipers sold that day. For more information visit www.viocPINK.com.

Dana-Farber Cancer Institute & The Jimmy Fund

Valvoline Instant Oil Change is a proud partner of the Jimmy Fund’s A Chance for Kids & Families Program. Customers who give $1 to benefit the Jimmy Fund at participating Valvoline Instant Oil Change stores throughout New England receive A Chance for Kids & Families promotion card with a guaranteed prize. All proceeds benefit the lifesaving mission of Dana-Farber Cancer Institute and the Jimmy Fund.

Opening Gates

Kentucky-based Valvoline Instant Oil Change, the nation’s second largest quick-lube chain, celebrated the grand opening of five new Louisville area service centers by raising money for Opening Gates, a local non-profit horse therapy group. Valvoline Instant Oil Change service centers launch the Donation Derby in honor of a local third grader, Ethan Vaughn, who is working to overcome behavior issues associated with attention deficit hyperactivity disorder (ADHD) and excel in school. Ethan has the help of his friend, Bear - an Irish Draught elite race horse who was imported from Ireland, abandoned by his owners, and rescued and trained by Opening Gates.

In spring 2016, all five new Louisville area Valvoline Instant Oil Change locations offered $24.99 conventional oil changes (usually $39.99) and donated $10 per oil change to Opening Gates (up to $3,000 maximum). VIOC’s goal was to raise $3,000 for Opening Gates so they could buy a shed to provide shelter for the horses and additional space for kids and horses for therapy tasks. Valvoline Instant Oil Change service centers also treated Ethan, his parents and twin sister to a day at the Kentucky Derby to watch the “most exciting two minutes in sports!”


Disclaimer: The information contained in this Prospect Research Profile has been provided by Catalist based upon curated information from hundreds of public sources.  Catalist fact checkers and analysts have verified the information contained in this report, but is not held responsible for unknown inaccuracies or false claims by the company profiled. 

Monthly Q&A: November 2016

Great call today! Here are a few of the key points we covered.

  1. How can a non-profit with little brand recognition be an attractive partner?
  2. Is the charity pinup market saturated? 
  3. Can we digital do digital programs instead? Can we get away from printing, writing, and hanging charity pinups on store walls and windows?
  4. Who is the best person to target in a company for a charity partnership?

Lead: Stripes Convenience Stores

Snapshot

Products: Full-service convenient store, including snacks, beverages, gas, food, with the opportunity for buffet lunch/dinners.

Geographic Scope: Texas, New Mexico, Oklahoma

Revenue: $5.8 Billion (USD) per year

Employees: < 1,000 employees

Business Structure: The company owns and operates all of its locations as a subsidiary under its parent company, Energy Transfer Partners.

Address & Phone:

8020 Park Lane
Dallas, TX 75231
800.569.3585

Website: StripesStores.com

Quick Links:

Ep139: C-Store Raises $1.2 Million, Earns Cause Marketing Stripes

10 Best Cause Marketing Promotions of 2014 [#8 Cumberland Farms]

Raise More Money with Businesses with Donation Boxes [Profiles USO/Kangaroo Express Partnership]

BP Gas Stations Raise Money with Window Clings

Top 101 Convenience Stores

Rivals to Target: 7-Eleven, Speedway, Sheetz

Analysis: C-Stores are an area of opportunity for cause marketers. They're ideal for charity pinups, register fundraisers, purchase-triggered donations and donation boxes. A couple of things to note:

  • Check out the link above on the USO/Kangaroo Express partnership. The USO strategically used special events at key stores to build buzz for the program and to raise money.
  • As many c-stores have gas stations, check out the above link on how BP raised money by selling window clings at the pumps. Brilliant idea! These could be sold at the pump or at the register as a charity pinup for the window of your car!

Company Description

Stripes Stores is a chain of 700+ convenience stores in Texas, New Mexico and Oklahoma. These locations are former Circle K and Town & Country Food Stores. Other convenience store brands they operate under include IceBox andQuick Stuff. It is one of the largest non-refining operators of convenience stores in the USA.

Many locations offer Sunoco, Chevron, Conoco, Exxon, Phillips 66, Shell, Texaco, Valero, and unbranded gasoline; most locations previously sold gasoline under the CITGO name, when the chain was Circle K. More than 300 locations also feature the proprietary Laredo Taco Company brand of Mexican fast food, or Country Cookin’ branded fast food.

In 2007 the company acquired the Town & Country Food Stores chain and in August 2009, the company acquired 25 Quick Stuff convenience stores in Texas and Louisiana from Jack in the Box Inc.

In 2014, they were acquired by Energy Transfer Partners, the parent company of the east coast gas brand Sunoco.

Consumer Profile

Meet Jose

A hard blue-collar worker, Jose is in his 40s, married with young children.  His household income is less than $75K per year, so he is frugal with his spending.  When he does shop, he most likely purchases tools and clothes for his children.  In his spare time, he enjoys fishing and watching sports – especially professional wrestling. 

Consumer Philanthropic Affinities

Charitable Focus & Programs

Stripes Stores is committed to the communities where they live and work.  They invest in the children and youth that live in their communities, which is the center of their pillars of giving.

Stripes Stores has a longstanding tradition of investing in health and education programs that focus on children and youth. They participate with organizations that inspire them, and they are proud to give back in ways that support the communities they love so much.
For over a decade, they've invested more than $15 million in the communities where they operate. 

Notable Nonprofit Partners

Funding & Partnership Guidelines

Stripes LLC shall focus its community giving efforts exclusively on programs designed to enhance the health and education of youth residing in the communities served by the Company. Community Investment applications meeting this definition will be considered for, but not guaranteed, funding. Examples of programs that are included in the Company’s Community Investment focus include: 

  • Programs or activities that explicitly address issues that enhance the health and education of children and teens in communities served by the Company. 
  • Events whose primary focus is specifically related to improving opportunities for healthier and better-educated youth.  
  • Programs that improve access to, and communication of, information related to the healthcare or education of youth; such as referral services and information resources.
  • Programs that directly improve the quality of life of children residing in the Stripes LLC service area through advances in healthcare and education.

Organizations with programs aligned with the aforementioned charitable focus should meet the following eligibility criteria: 

  • Agencies or organizations must provide a copy of their 501(c)(3) IRS designation or other recognized tax-exempt designation. 
  • Applicants cannot be individuals, labor organizations, or political organizations. 

Additionally, Stripes LLC will not consider the following requests: 

  • Requests to support annual operating expenses will not be considered. 
  • Requests for endorsements, seminars, or reunions, or any travel costs associated with such, for any group or individual will not be considered. 
  • Stripes LLC does not allow third party marketing materials (i.e., flyers, posters, brochures, etc.) to be displayed on its property. 
  • Stripes LLC does not allow use of its property for outside fundraising efforts.

For complete guidelines and charitable request application, click here.


Disclaimer: The information contained in this Prospect Research Profile has been provided by Catalist based upon curated information from hundreds of public sources.  Catalist fact checkers and analysts have verified the information contained in this report, but is not held responsible for unknown inaccuracies or false claims by the company profiled.