Welcome to Selfish Giving!

what is cause marketing?

The goal of this page is to quickly introduce you to cause marketing and to Selfish Giving.

If you just signed up for my newsletter, thank you! Watch for it on Wednesday mornings. If you don't open it on Wednesday you'll receive an encore edition on Friday morning. Not on my email list? Sign up here.

In a hurry? Email me at joe@selfishgiving.com. I'll answer your question as quickly as I can.

Also, email me if you're interested in working with me as a cause writer, consultant or speaker at your next event. Or you can call me at 617-68-4JOEW.

Getting Started with Cause Marketing

Selfish Giving has hundreds of posts on cause marketing, fundraising with businesses, nonprofit branding, mobile technology, content marketing and sponsorship.

To help kick-off your education on cause marketing, below are some key posts to feed your interest.

Curious about the history of cause marketing? Start with this INFOGRAPHIC.

Don't Stop with My Blog

selfish giving

I write for plenty of other publications. I keep track of published posts, articles, whitepapers and Slideshare decks on this Pinterest board.

Speaking of Pinterest, I've curated thousands of cause-related pins on the site. These pins are organized by type (register, digital and message), by strategy (charity pinups, hashtag fundraiser, action-triggered donations, etc) and even by occasion (Christmas, Veterans Day, Super Bowl, etc).

The boards that begin with "FWB40" are the companion boards to my last book Fundraising with Businesses. Even if you don't own the book, the boards are a tremendous resource!

In addition to my blog and Pinterest, you can find me on Twitter daily. My handle is @joewaters. Many of my tweets include the #causemarketing hashtag.

Last but no least, podcasting is a big part of my content plan here at Selfish Giving. Weekly, Megan Strand, Director of Marketing for Engage for Good, and I host a podcast that explores the business of cause. I hope you'll join us CauseTalk Radio. You can find the latest episodes on my blog and on iTunes.