Newsletter: Impact Measurement + Case Study = ? 🤔 ; Zippo is Fighting Fire with Fire 🔥; The Face of this Cancer Bike-a-thon was a Fake 😶

Newsletter: Impact Measurement + Case Study = ? 🤔 ; Zippo is Fighting Fire with Fire 🔥; The Face of this Cancer Bike-a-thon was a Fake 😶

I write case studies for organizations and many have the same challenge: they don't have a lot to say. Getting a few quotes from the partner is expected (and important!). But wouldn't it be great if you had some hard data that the partnership actually worked? That it was actually win-win for both partners.

It's for this reason I'm partnering with Accelerist for a special case study offering for August. Here's how it works.

1. Pick a partnership. You can pick a current, future or even a past partnership (up to 300 days in the past - and not a day more!).

2. Analyze the partnership. This is where Accelerist will work its magic! They'll measure the earned and shared media [What the heck is this?]…

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Newsletter: This Shark Nonprofit’s Partners are Off the Hook 🎣 ; How You Can Legally Hijack the 2020 Olympics 🌏 ; The Best Creative Talent is Kept Under Lock & Key 🔐

Newsletter: This Shark Nonprofit’s Partners are Off the Hook 🎣 ; How You Can Legally Hijack the 2020 Olympics 🌏 ; The Best Creative Talent is Kept Under Lock & Key 🔐

Some lucky nonprofits don't even have to build an audience from scratch. They can just tap into an existing one that's growing around them. That's the case with the Atlantic White Shark Conservancy (AWSC) on Cape Cod, Massachusetts.

Due to the climate crisis and rising ocean temperatures, more seals are visiting the balmy waters of the Cape and they've brought company: lots of great white sharks.🦈

With the seals came the sharks and with the sharks came....tourists who are eager to learn about these powerful apex predators.

With t-shirts and mugs for sale that say "Nice to Eat You” and "Seals Taste Like Chicken," shark commerce is big on the Cape this summer. Smartly, AWSC has thrown out a line…

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Newsletter: Charity Partnership vs Marketing Partnership ⚖️ ; Frito-Lay Raises $1M for Operation Smile with ‘Everyday Smilers’ 😬 ; 5 Emotional Writing Tactics to Skyrocket Facebook Engagement 🚀

Newsletter: Charity Partnership vs Marketing Partnership ⚖️ ; Frito-Lay Raises $1M for Operation Smile with ‘Everyday Smilers’ 😬 ; 5 Emotional Writing Tactics to Skyrocket Facebook Engagement 🚀

Let's get clear on the difference between a charity partnership vs. marketing partnership.

CHARITY PARTNERSHIP is when a company partners with your nonprofit because they want to support the mission of your organization. Some of the reasons companies will do a charity partnership include...

1. They love what you do and want to support you! Yay! This is the best, right? 😊

2. They love what you do, but are happy to take any benefits that may come with partnership. For example, a company could just make a donation to your nonprofit. But instead, they sponsor your golf tournament. They may get some business from the event, but that's not their main goal.

3. They want you to go away….

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Newsletter: Why Companies Can't Aid Migrants at the Border 🧼🚿 ; ALDI Asks Shoppers to ‘Pay Your Quarter Forward’💰; Tito’s Vodka Gives Employees ‘Joy Budget’ to Support Causes 😊

Newsletter: Why Companies Can't Aid Migrants at the Border 🧼🚿 ; ALDI Asks Shoppers to ‘Pay Your Quarter Forward’💰; Tito’s Vodka Gives Employees ‘Joy Budget’ to Support Causes 😊

We got a great response to our new survey question on nonprofits that require or request a minimum revenue commitment from corporate partners. Some really interesting feedback, including the responses displayed above for the question: Why DON'T you require/request a minimum revenue commitment for specific fundraisers?

Have you taken the survey yet? If not...

TAKE THE SURVEY NOW!

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Newsletter: Should Partners Make a Minimum Commitment? 🤔 ; GameStop Salutes ‘The Brave’ with POS Fundraiser 🕹🇺🇸; ACLU is Rocking Instagram Without Photos 🤭

Newsletter: Should Partners Make a Minimum Commitment? 🤔 ; GameStop Salutes ‘The Brave’ with POS Fundraiser 🕹🇺🇸; ACLU is Rocking Instagram Without Photos 🤭

Newsletter reader Trish Conklin, Director of Corporate Sponsorships at One Warm Coat, had a great idea for a survey question:

Does your nonprofit require corporate partners to make a minimum revenue commitment?

The commitment could be upfront, or for a specific fundraiser when it's unclear how much will be raised (e.g. POS program, donation boxes, purchase or action triggered donation, etc.) so you ask the partner to guarantee a specific amount.

In the coming weeks, we'll report the findings back to you and share some useful advice on how you should be addressing the minimum revenue commitment….

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Newsletter: Reborn on the Fourth of July 🧨 ; The Serious Message of Tinder’s Pride Slide 🌈 ; Burger King Teaches You How to do Cause Marketing Wrong 🍔

Newsletter: Reborn on the Fourth of July 🧨 ; The Serious Message of Tinder’s Pride Slide 🌈 ; Burger King Teaches You How to do Cause Marketing Wrong 🍔

I'll keep things short this week as everyone is probably thinking about vacation time, fireworks and BBQs. 🏖🧨🌭

Something to think about tomorrow...

On July 4, 1845, Henry David Thoreau moved into the cabin he had built with his own hands on the shores of Walden Pond in Concord, Massachusetts. Thoreau wasn't seeking to live in isolation. His cabin was a half-mile from both the railroad and the main road into Concord. Rather, he was making a statement about who he was and what was important to him.

January is a popular month for resolutions. But the Fourth of July - the mid-point of the year - brings another chance to reflect on our direction, actions and commitments…

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