Newsletter: Newsjacking for Causes 🗞; How Businesses Can Raise Money from the Stage 🎤; Marketing Channels with Highest ROI 📈

Newsletter: Newsjacking for Causes 🗞; How Businesses Can Raise Money from the Stage 🎤; Marketing Channels with Highest ROI 📈

I got a great question from a reader last week...

Q. Given the current political environment, it's clear that Americans are interested in supporting brands that have deep engagement with a relevant social issue. I'm curious how you see nonprofits fitting into this conversation. Beyond being a partner for these brands, how should nonprofit organizations engage in discussions around current events through their own communications (and is it appropriate for them to do so)? Do you have thoughts on this? Are people looking to nonprofits for this kind of guidance? Or is this territory we should avoid?​

A. I think there are two things to discuss here. First, you ask if nonprofits should be getting involved in controversial issues. Judging from what you mentioned about your board, it sounds like your organization isn't up for that, which is fine! Most nonprofits shouldn't wade in on this, unless your really want/have to. I make my case for "poking the bear" here...

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Newsletter: 10 Commandments of Cause Marketing ✍️ ; Podcasting is the New Blogging 📻; Companies to the Rescue 🌎

Newsletter: 10 Commandments of Cause Marketing ✍️ ; Podcasting is the New Blogging 📻; Companies to the Rescue 🌎

I think we can all agree that it's been one heck of a year! Massive hurricanes, the #MeToo movement, celebrity suicides, school shootings. Crazy, right? 🤪

But as a cause marketer, here are the three questions I want answered.

1. Have the last 12 months really changed our perspective on what social causes matter the most?

2. On what issues is corporate America being asked to get involved?

3. Perhaps even more importantly, why should corporations and nonprofit organizations care?

Catalist’s new Issue Revolution Study profiles the top social causes that resonate with Americans today, the conversations around these issues, who is having them, and how we all want deeper engagement with the cause and the knowledge of the impact we help to catalyze.

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Issue Revolution Study Reveals Top 5 Social Issues Americans Want Companies to Support [Sponsored]

Issue Revolution Study Reveals Top 5 Social Issues Americans Want Companies to Support [Sponsored]

Catalist’s new Issue Revolution Study profiles the top social causes that resonate with Americans today, the conversations around these issues, who is having them, and how we all want deeper engagement with the cause and the knowledge of the impact we help to catalyze.  

In the report’s foreword, written by the legendary Carol Cone, she says: “Today, companies are expected to embrace a purpose beyond profits, as they move from marketing at consumers to mattering to people.  In this report, you will find that demographic, psychographic, and geographic factors can have a significant impact on whether or not a cause resonates with a specific audience.”

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Newsletter: Are You Ready for #GivingTuesday? This Guide Will Help 📓; How Brands are Supporting Pinktober 💝; States Are Acting Like Brands 🐻

Newsletter: Are You Ready for #GivingTuesday? This Guide Will Help 📓; How Brands are Supporting Pinktober 💝; States Are Acting Like Brands 🐻

For Momentum, a leading social impact agency that specializes in win-win corporate partnerships, is aiming to supercharge corporate partnerships with (1) a new #GivingTuesday guide on partner activations and (2) a planner to help map out your next successful partnership.

The guide includes:

  • Useful research to share with corporate partners on why they should participate in #GivingTuesday.

  • An example of a partnership that even impressed the pros at For Momentum.

  • Tips to maximize the #GivingTuesday opportunity to leverage and deepen engagement with employees and consumers in an authentic, brand-centric way.

Finally, be sure to review For Momentum’s last strategy in the e-book, which encourages you to use November 27th as a springboard into a longer campaign that will extend fundraising through the lucrative holiday season.

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Guide & Planner: How to Raise Money with Companies on #GivingTuesday [Sponsored]

Guide & Planner: How to Raise Money with Companies on #GivingTuesday [Sponsored]

For all of #GivingTuesday’s success, it’s lagged in one key area: corporate partnerships. Nonprofits have used #GivingTuesday to leverage and deepen their relationships with individuals. This is no small feat, but now nonprofits need to do the same with companies, as adding cause marketing campaigns will unlock even more individual gifts.

One reason nonprofits haven’t tackled corporate partnerships for #GivingTuesday is that no one has showed them how to do it!

For Momentum, a leading social impact agency that specializes in win-win corporate partnerships, is aiming to change that with a new #GivingTuesday guide on partner activations and a planner to help map out your next successful partnership.

The guide includes…

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Newsletter: 10 Top Causes Companies Support 🤑; Voter Registration Drives are Everywhere 🇺🇸; 11 Marketing Ideas for Halloween 🎃

Newsletter: 10 Top Causes Companies Support 🤑; Voter Registration Drives are Everywhere 🇺🇸; 11 Marketing Ideas for Halloween 🎃

Thanks for all the birthday wishes last week! 🎉🎊🎁🎂

1. For those of you who requested a book. It's in your inbox. Don't see it? Check your spam folder as the book is largish file. Still can't find it, hit reply to this email and let me know!

2. For those of you who requested 20 minutes of my time, I sent you an email with a week during which you can schedule an appointment. Please try to stick to that week. I had a ton of requests for appointments and had to stagger them throughout October.

3. For those of you who were fast enough to grab a t-shirt. I'm working on those now. Watch for a package from me and be sure to send me a pic of you wearing the shirt!

Thanks for making my birthday - and every Wednesday - a special day!

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