Today on CauseTalk Radio, Megan and I talk to Laura Swapp, Director of Public Affairs & Next Gen Marketing at REI, about an ambitious new campaign called Force of Nature.

The goal of Force of Nature is a total disruption of the dominance of male imagery, heroes and stories as "masters of the outdoors." and and seeks reclaims the outdoors for women of all ages, races, sizes, and gender expressions.

On the show, Megan, Laura and I discus...

For nearly two decades Operation Warm has had a simple mission: to provide children in need with the gift of brand new winter coats. The nonprofit works directly with manufacturers to create their own line of warm, colorful winter coats made just for kids.

Since 1998, Operation Warm has provided coats to over 2 million children across the United States.

Traditional grants from companies have played a major role in helping Operation Warm achieve its mission. However, after an uptick in company requests for sponsorship and cause marketing in 2016, Operation Warm created a dedicated team to focus on corporate partnerships.

With a growing national brand, and solid organizational footprints in Philadelphia and Chicago, Operation Warm turned to Catalist to expand their regional and national corporate relationships.

Today on CauseTalk Radio, Megan and I talk to Annie Ford Danielson, Global Beauty Authority at Benefit Cosmetics about the Bold is Beautiful Project, which has raised $11 million waxing women's (and men's) brows in 17 countries.

The Bold is Beautiful Project is the company's annual global philanthropy program dedicated to providing resources and opportunities to help empower women and girls around the world. 

On the show, Megan, Annie and I discuss...

Today on CauseTalk Radio, Megan and I talk to Ed Riegert, retail marketing manager for Brooks, and Kristin Finton footwear merchandising manager for REI, about the National Parks Collection, an exclusive line of shoes and tees being sold at REI that celebrate five iconic national parks and benefit the National Park Foundation.

On the show, Megan, Ed, Kristin and I discuss...

Today on CauseTalk Radio, Megan and I talk to Anne Candido, Fabric Care Communications, Procter & Gamble about bringing relief to residents affected by Hurricane Harvey and Irma with P&G product kits and Tide Loads of Hope laundry services.

On the show, Megan, Anne and I discuss...

Today on CauseTalk Radio, Megan and I talk to Matt Smith, Director of PepsiCo’s Food for Good program a purpose-driven business initiative within PepsiCo that tackles child hunger by making healthy food more physically and financially accessible for low-income families.

On the show, Megan, Matt and I discuss...

Today on CauseTalk Radio Megan and I talk to Ann Krcik, Senior Director of Outdoor Exploration for The North Face, and Adrian Benepe, Senior Vice President for The Trust For Public Land (TPL), about Walls Are Meant For Climbing, a campaign that aims to spark conversation about building trust and community around - and beyond - climbing walls. The partnership also includes a one million dollar donation to TPL!

On the show, Megan, Ann and I discuss...

Heading into the new year, Stefanie Mathew, Vice President of Corporate Partnerships at the National Park Foundation (NPF), knew the nonprofit had a strong wind at its back.

As the official charity of America’s national parks, NPF is a top performer in corporate partnerships, and others have taken notice. With outdoor retailer REI, NPF was awarded the 2017 Golden Halo Award in the best environmental campaign category at the Engage for Good Conference in June. And NPF was a finalist for best corporate brand by the Licensing Industry Merchandisers’ Association.

But Stefanie knew that NPF could do better...

Today on CauseTalk Radio, Megan and I talk to James Frison, Director, Community Relations for Lowe's, about Renovation Across the Nation, an annual $2.5 million initiative where Lowe’s gives a $50,000 grant and hands-on support from employee volunteers to one Boys & Girls Club in each of the 50 states to refurbish the facility. This year, customers joined in on the effort by donating at Lowe’s store nationwide.

On the show, Megan, James and Joe discuss...

Hurricane Harvey was a one-in-a-thousand-year rain event dumping nearly 25 trillion gallons of rainwater on the gulf coast. Most of the affected people were Texans, hearty and independent folk whose pride in their state leads them to take care of their own at a time like this.

It is not surprising then to see how many Texas businesses have jumped at the chance to help support the many hurricane victims and evacuees...

Today on CauseTalk Radio, Megan and I talk to Steven Bautista, Karma Kommando at Zappos, about Friends on Us Fridays, new initiative furthering the brand's commitment to animal advocacy and pet adoption.

Beginning this month, Zappos for Good in partnership with the North Shore Animal League of America, will sponsor adoptions at select shelters across 15 states and 36 cities every Friday leading up to the launch of the annual Home for the Pawlidayz campaign on Nov. 24th. This means that Zappos will cover all qualifying adoption fees for select shelters each Friday, for both dogs and cats!

On the show, Megan, Steven and I will discuss...

Today on CauseTalk Radio, Megan and I talk to Stephen Garten, CEO of Charity Charge, a socially conscious credit card. Unlike most credit cards which earn you bonus points or miles, a Charity Charge credit card allows cardholders to earn 1% cash back to ANY nonprofit of their choice.

On the show, Megan, Stephen and I discuss...

I'm coming to your city!

Do you need a an hour of consulting? I can drop by. Would you like me to speak to your team? That would be fun! Just hit reply and let me know how I can help you while I'm in your area.

Of course, you could just have a Cup of Joe!

Here's how it works...

If you’re operating in the cause marketing space and you’ve never heard of Smithfield Foods, you’re missing out. This is a company that exemplifies what it means to leverage the power of doing good while building its national and regional brands.

Check it out: Here’s a story that will inspire you to think bigger about your organization’s cause marketing efforts and goals.

Today on CauseTalk Radio, Megan and I talk to Scotty Pansky, co-founder, and Katie Marlark, Senior Director, Research, of Allison + Partners, about a new study on how digital Influencers can drive donations and engagement with causes.

On the show, Megan, Scott, Katie and I discuss...

Today on CauseTalk Radio, Megan and I talk to Luconda Dager, President of Velvet Ice Cream, about their long-term partnership with Pelotonia, a grassroots bike tour that funds cancer research at The Ohio State University. On the eve of this year's ride, Pelotonia is working with partners like Velvet Ice Cream to exceed last year's total of over $24 million raised.

On the show, Megan, Luconda and I discuss...

Today on CauseTalk Radio, Megan I talk to Mollye Rhea, President of Atlanta-based For Momentum, on what's needed for a national partnership to succeed both for the national headquarters and the field offices.

A recent study from For Momentum gathered data on important aspects of the most successful nationwide partnership collaboration across the nonprofit landscape. The findings give nonprofit professionals actionable insights based on data and best practices shared by 50+ leading nonprofits.

On the show, Megan, Mollye and I discuss...

Most businesses know what cause marketing is. Moreover, they see cause marketing as a legitimate part of the marketing mix. It's no longer "What is cause marketing?" but rather "What is our cause marketing strategy?"

Still, businesses are hesitant to ask nonprofits direct questions about the value of a partnership to their business. They handle nonprofits with kid gloves, which is kind, generous and appropriate! But that shouldn't stop businesses from getting to the bottom of the bottom-line benefits of a nonprofit partnership.

Here are three questions every business should ask a nonprofit.