Today on CauseTalk Radio, Megan and I talk to Alison McArthur, Community Achieves Coordinator for Metro Nashville Public Schools about the The Whirlpool Care Counts laundry program.

Whirlpool is fighting against education inequality by installing washers and dryers in schools to remove this barrier to attendance, and give students the confidence they need and deserve to get through class each day.

On the show, Megan, Alison and I discuss...

Today on CauseTalk Radio, Megan and I talk to Jeremy McGilvrey, an entrepreneur, author and trainer who's amassed a massive audience on Instagram. Jeremy is here to share his advice on how causes can use the Internet's hottest property to recruit and engage supporters and to raise money. 

On the show, Megan, Jeremy and I discuss...

Today on CauseTalk Radio, Megan I talk to....each other! Don't worry. We're sure you'll enjoy it because we're belatedly celebrating the show's 200th show with a look back at our favorite episodes of CauseTalk Radio.

Here are the must-listen shows that Megan and I picked...

Nonprofit websites often lack the content businesses are looking for to move them through the sales funnel from awareness to consideration to partnership.  

Fortunately, I ran across a great nonprofit web site that has a lot of the content a potential business partner would look for from a nonprofit partner. I was impressed, and you will be too!

Today on CauseTalk Radio, Megan and I talk to Peter Zandee, U. S. Sales Manager, Tony's Chocolonely, about their efforts to fight child slavery in the chocolate industry in West Africa.

On the show, Megan, Peter and I discuss...

Today on CauseTalk Radio, Megan and I are talking to Erich Marx, Director of Marketing, Nissan North America, about their participation in Habitat for Humanity's new cause marketing platform Home is the Key.

This month, Nissan is aiming to raise $250,000 for Habitat by donating $1 for each time the hashtag #HomeistheKey is used online.

On the show, Megan, Erich and I discuss...

Tom Brady is living proof that you can't be good at everything. And what does Tom suck at? Philanthropy. It's like he went to Trump University and learned at the foot of the master himself.

Sunday's Boston Globe reported that Tom Brady's charity, The Change the World Foundation has received $3.25 in payments from Best Buddies International, a charity that Brady has reportedly raised $46.5 million for since 2001.

What's wrong with this? Everything.

Today on CauseTalk Radio, Megan and I talk to Icema Gibbs, Director, Corporate Social Responsibility, for JetBlue Airways, about JetBlue for Good.

The goal of JetBlue for Good is to inspire humanity – both in the air and on the ground. It's focused on giving back in meaningful ways in the communities the airline serves and to inspire others to do the same.

On the show, Megan, Icema and I discuss...

Today on CauseTalk Radio, Megan and I talk to Scott Goldberg, President of Bankers Life, a national life and health insurance brand, about their work with the Alzheimer's Association. In their 14 years of support, the company has raised more than $4.5 million to support the Alzheimer care, education and research. And they've done it by asking their agents to hit the streets and collect donations from passersby. 

On the show, Megan, Scott and I discuss...

Big retailers are in full retreat as consumers are finding better selection and deals online. I asked business giving experts to share what - if anything - would replace the hundreds of millions of dollars collected from 'checkout charity' in the post-retail world five years from now.

Here's what they had to say.

Today on CauseTalk Radio Megan and I talk to Colleen Ridenhour, Senior Vice President Resource Development for Habitat for Humanity International, and Tracy Cioffi, Senior Vice President of Marketing for Sur La Table, about Habitat's new cause marketing platform, Home is the Key.

On the show, Megan, Colleen, Tracy and I discuss...

Today on CauseTalk Radio, Megan and I talk to Jeff Terry, Global Head of Corporate Social Responsibility, Amway Corporation, about Power of 5. This campaign is designed to build awareness of childhood malnutrition and to address the critical need for proper nutrition during the first 5 years of life and to give a way for everyone to help.

On the show, Megan, Jeff and I discuss...

Marketing research firm Toluna is out with new research on what consumers really think about cause marketing - which they nicely summarized in an infographic in Adweek.  

The research confirmed a lot of what I already thought was true about cause marketing, although one data point surprised me. I'm also becoming more skeptical of generational data. Are the boundaries between Baby Boomers, Gen X and Millennials really as pronounced as researchers thing they are?

On this point, at least one person agrees with me...

Today on CauseTalk Radio, Megan and I talk to Buffy Swinehart, Senior Manager, Cause Marketing for Aflac, on the company's Duckprints campaign to fight childhood cancer.

One of the key features of the campaign included rallying people across America to create or share posts related to childhood cancer using the hashtag #Duckprints on social media. For each social media activity, Aflac pledged to contribute $2, up to $1.5 million.

All told, there were more than 900,000 social media engagements across Facebook, Twitter, Instagram and YouTube, making this the first time that the program, which began in 2013, has reached its goal of $1.5 million in contributions.

On the show, Megan, Buffy and I discuss...

I've been saying for years that nonprofits should focus more on content marketing. Or for as long as I've been consuming every bit of advice from Robert Rose's Content Marketing Institute (which is led by another superstar - and long-suffering Cleveland Browns fan - Joe Pulizzi), the podcast This Old Marketing, and his book Experiences.

And while I always thought Robert would advocate content marketing for nonprofits, my hunch was finally confirmed after listening to him on Nonprofit Hub Radio.

Today on CauseTalk Radio, Megan and I talk to Jenny Davis-Peccoud, a partner with Bain & Company who leads their sustainability and corporate responsibility practice, about a new report that finds that only two percent of corporate sustainability programs achieve or exceed their aims. To get sustainability efforts back on track, the report offers four guidelines to deliver lasting gains.

On the show Megan, Jenny and I discuss...

This is awkward. 

Nearly a year ago to the day I wrote that cause marketers could learn a thing or two from Playboy's decision to go nude-less. Imagine, Playboy without nude pictures!

It appears that Playboy readers couldn't imagine it because sales slumped over the past year. The decline was so steep that Playboy announced last month that it's returning to its rakish ways. Nude pictures are back in this month's issue.

Last year I told nonprofits to cover up. Is it time to take it off again?

Today on CauseTalk Radio, Megan and I talk to James Mitchener, Marketing Manager at Waste Industries, about the Full Circle Project, a customer-driven fundraiser that to-date has donated nearly $1 million to charities.

On the show, Megan, James and I discuss...