I spend a good amount of time pinning cause marketing campaigns to my Pinterest boards. The boards help me organize my pins and are useful to you if you are looking for a specific type of fundraiser (e.g. Pinups, Facebook contests, etc.).
But here's an easier way to follow my daily pinning.
When you visit my homepage on Pinterest, click on "Pins." This way you can see a chronological listing of pins. Just as you follow my blog by reading my most recent post first, you can do the same on Pinterest.
Good luck and happy pinning!
I'm in Charleston, South Carolina, that week on business, but I'm hoping to escape the south and make this event so I can see one of my favorite actors, Tony Hale. I love him in VEEP and Arrested Development.
He's not the only celebrity there. Check out the list.
They also have a great program that will have one-on-one though leaders interviews with panel programming and breakout learning sessions covering:
- Authentic Celebrity Activation: Developing the Right Fit for Your Cause
- Bringing Your Brand to Life Through Film & Documentaries
- Music Partnerships: Navigating, Developing & Creating Real Wins
- Embedding Messaging in Television, Music & Film for Brand Expansion
- Accessing Entertainment Entities & Talent: Getting In & Staying In
There's one other good reason you should go: Phil McCarty will be there. Phil is one of the best cause marketers around. When you see him tell him I sent you!
I've been reordering my Pinterest boards for cause marketing to make them more useful for you. You can read about these changes in my recent newsletter. If you're not a subscriber, you can change that here.
When you visit my boards you'll see a bunch that begin with the hashtag #FWB. These are new boards for my next book Fundraising with Businesses: 40 New (and Improved!) Strategies for Nonprofits. It will be published in December by Wiley Publishing.
The end of each chapter will include a URL and QR Code that readers can use to visit a Pinterest board with more examples of the strategy profiled in the chapter.
For example, my chapter on pinups will link to this board.
As part of my book, I'm selling sponsorships for the boards.
The boards are a great opportunity for an organization to position itself as a leader in the chapter topic. For example, a third-party business that specializes in collecting and distributing funds from donation boxes within businesses would be a great sponsor of my board on donation box fundraisers (Chapter 3).
I currently have four board sponsors: CafeGive, For Momentum, See3 Communications and OneBillionShirts.org.
Here's what your sponsorship includes:
- You'll be identified as a sponsor in the pin board description.
- You'll be invited to pin your images on the board. I'll be pinning too as I run across campaigns that are pin-worthy. I've pinned over 1900 images since joining Pinterest. But, depending on your level of engagement, you'll be leading the charge in showing visitors that you are a leader in the board topic.
- We'll work together on a sponsored post for Selfishgiving.com that will discuss your chosen topic, your authority in the area and reference your Pinterest board.
You can check out an example on CafeGive's board Facebook Contests. Soon, CafeGive will be pinning examples of their favorite campaigns to show how they are a leader in Facebook contest applications for businesses and nonprofits.
The one-time fee for sponsoring the Pinterest board is $500.00. To learn more, contact me at firstname.lastname@example.org
I've started a board on Pinterest to keep track of some of the giving opportunities to support the victims of the Boston Marathon bombing. Please check the board out and give generously! Also, please let me know if you seen any other events, products or services that are supporting the victims.
This t-shirt created by students at Boston's Emerson College has already raised $40,000!
Curt Weeden (shown above) is a corporate giving expert, speaker, author and founder of the New Strategies Forum.
I first shared this post with my email newsletter subscribers last week. But I got such great feedback I want to share it with everyone. Subscribers to my email newsletter receive unique content from me twice a month. Sign up for my Wicked Good Newsletter today!
I just came back from a business trip to Charleston, South Carolina.
It was both good and bad.
The bad part was that the temperature in Charleston was the same as Boston so I didn't get any relief from this cold spring!
The good part was that I was involved in a wonderful conference called the New Strategies Forum (NSF) that teaches nonprofits how to work more effectively with the business community and to raise more money.
The founder of NSF is a leader in corporate giving. For many years, Curt Weeden was that guy at Johnson & Johnson who handed out $150 million dollars annually to needy organizations. Curt is also the founder of the Association of Corporate Contributions Professionals (ACCP).
As if that's not enough, Curt spends his free time writing books that feature nonprofit executives as characters. He also donates the proceeds of his books to great organizations, such as the National Parkinson Foundation.
Curt is also the author of Smart Giving is Good Business, which I've dog-eared to the point that I've bookmarked the whole book!
Curt knows a lot about corporate giving, but cause marketing is relatively new to him. That's how I got involved in the forum. He and I are a good team. Besides being like Abbott and Costello in the classroom, our skill sets and experiences dovetail nicely.
The March forum wrapped up last week, but already we've gotten some great feedback.
"It is not often that I come away from a "professional development" experience this energized, encouraged, and sporting a good mood the next morning at work. Thank you, indeed, for being so generous, smart, and gracious about sharing your knowledge and expertise. I gained knowledge, received astute advice and, most importantly for me, learned new ways to think about old issues."
Another attendee wrote:
"Thank you for providing such a valuable learning experience. It was indeed an experience. From the kind, approachable, accessible way Curt and Joe teach and coach to ensure what we saw, heard, thought, and felt was meaningful and enjoyable."
All of the nonprofit attendees of NSF are sponsored by companies that are as committed to supporting nonprofits as they are to helping them to find new and better areas of funding.
That's what the New Strategies Forum is all about: teaching nonprofits how to be better fishermen of corporate support. However, what these participants realize at the end of the forum is that they are better at fishing for ALL types of fundraising.
If you're a company that has a nonprofit partner that you want to further empower, or you're a nonprofit that is determined to adapt and grow when others are circling the wagons, you should check out the New Strategies Forum.
We're sold out for May, but we have some spots left for October's Forum. Curt and I would love to see you in Charleston.