Cause Marketing 101 Joe Waters Cause Marketing 101 Joe Waters

The Lazy Fundraiser's Guide to Raising Six Figures This Fall

Get started with cause marketing from the comfort of your beach towel or chair. You'll raise six-figures in September!

I’ve been relaxing in my garden.

It's been a busy year and I'm looking forward to just hanging out - and gardening - in July and August.

I’m sure you're planning your own downtime.

But I bet you're thinking of September and all that money you have to raise from businesses. I know, the boss is on your back and it's only July. I used to have a boss, too, you know. I remember the drill.

But here's something the boss won't tell you: relax, chill. I got your back.

In this post, I'll guide you to six-figure success this fall.

Let's get started by laying the groundwork of what cause marketing is (aka fundraising with businesses).

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Cause Marketing 101 Joe Waters Cause Marketing 101 Joe Waters

Anatomy of a Cause Marketing Pinup

Point-of-sale programs are the backbone of cause marketing, raising the majority of consumer donations each year. The dominating point-of-sale tactic is pinups.

One question I get all the time after I present on the different types of cause marketing tactics is “What’s a pinup? And where do I get them?”

The second question always cracks me up because I envision people searching for pinups in the aisles of Target or Walmart. I can hear them saying, “Where can I buy those darn things?!”

You can stop your search. You don’t buy pinups at a store. A printer makes them for you. Here are a few other things you should know about pinups....

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