I love zombie films.

I can’t get enough of them, especially this time of year when the shadows from the leafless trees take on ominous shapes. Yikes!

While you may not share my enthusiasm for the semi-dead, you might agree with this: most of us are surrounded by these mute, will-less, dumb, sometimes evil brutes everyday.

Our zombies are the people and situations we face daily that must be avoided at all cost if we are to be successful cause marketers.

It’s scary stuff. Fortunately, there’s help thanks to my extensive zombie cinematic background and training.

One of my favorite zombie movies is Zombieland, which has an extensive list of rules for survival, which are articulated by the main character of the film Columbus.

Eight of these rules are critical to your cause marketing survival. Ignore them at your own peril.

1. Cardio. The calorically-challenged don’t do well with zombies because they can’t outrun them.… Keep reading

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