Tag Archives: Twitter

Where I Get My Cause News (and Everything Else for That Matter)

Written on January 8, 2013 in Cause Marketing 101
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Screen shot 2013-01-08 at 10.03.28 AM

Today, on Razoo I posted 3 Steps to Using Twitter to Gather Nonprofit News. The post has a good list of cause marketing resources if you’re upping your commitment to following cause marketing news and trends in 2013.

But man does not live by cause alone. I learn a lot from reading the tweets of people in different fields and industries. Here are the people I follow on Twitter that cross-pollinate my writing and ideas.

@GeoffLiving: I think I get more links and new people to follow from Geoff than anyone else. Mobile, social media, tech, writing, rants, cross-dressing – Geoff has it all!

@AdviceToWriters: Even with two books under my belt, I call myself a blogger, not a writer. I have a long way to go to earn that distinction. But the daily tidbits from @AdviceToWriters inspire me to keep trying.

@DanBlank: He’s helping me and others build our author platform – one tweet at a time.… Keep reading

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Forget #GivingTuesday. Want to Save the World? Send a Tweet

Written on November 27, 2012 in Cause Marketer's Journal
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Next month marks my fifth anniversary on Twitter. I feel like I owe a lot to the humble tweet. It’s helped me find more readers for my blog. I’ve learned a lot about social media and cause marketing. I’ve even made some great friends on Twitter – some of whom I’ve actually met.

Every tweet calls for words that are clear, direct, active and short. The practice has spilled over into my writing and blogging, to my public speaking and even to my PowerPoint slides.

Not everyone agrees that Twitter is a positive force in modern language. The actor Ralph Fiennes has complained that Twitter has all but ruined language and laments “a world of truncated sentences.” Others like Bill Keller have concluded that Twitter makes us forgetful and just sound dumb.

Even if we concede that Bill and Ralph are right – which I don’t think they are – the situation outside of Twitter is far, far worse, and is a greater threat to the English language.… Keep reading

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CauseTalk Radio Ep17: Causepreneur Jonah Lupton on New Start-Up Cauzly

Written on July 12, 2012 in Cause Practices
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Today on Cause Talk Radio, we chat with cause-preneur Jonah Lupton about his new business Cauzly.com.

A serial entrepreneur, Jonah shares his insights on starting a cause businesses and the unexpected – yet rewarding – challenges. He also talks about his prolific tweeting, how it benefits his business and how you can grow your own following to rival his – over 200,000 strong!

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Why I Don’t Follow Your Nonprofit or You on Twitter

Written on April 2, 2012 in Cause Marketing & Social Media
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I have a lover affair with Twitter. But it has too end. So sorry, Twitter. I give you way too much time and attention. I have a business to build and can’t give you more time than you deserve.

Of course, Twitter isn’t the real problem. It’s not where I hang out that’s the issue. It’s all the people I meet there with their yummy conversations, insights and links.

I’ve learned a ton on Twitter, and I get most of my blog post ideas from Twitter too. But sometimes I feel like I’m looking through the dictionary for just the right word when what I really need is a thesaurus. In short, I think I’m using Twitter the wrong way.

The first step in my rehabilitation was to do something Chris Brogan did back in September: I unfollowed everyone on Twitter.

I have to admit I felt liberated as I unfollowed people.… Keep reading

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10 Cause Marketers You Should Follow on Twitter (Plus 20 More)

Written on February 28, 2011 in Cause Marketing & Social Media
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I love Twitter.

There’s a certain magic to Twitter. So interesting. So fast. So current. So informative….So short, just 140 characters.

I’ve learned a lot about cause marketing on Twitter, and now I want to my fantastic teachers with you!

My criteria for picking them.

I chose real people as much as possible. For me, Twitter is all about talking to people, not logos or brands or billboards.

They tweet, a lot. There’s a big difference between being on twitter and being active on Twitter. The Twitter handles I chose, especially in my top ten list, are on Twitter every day. There are many, many other people I could recommend, but they’re just not active enough and you would be, well, disappointed. And I can’t have that.

Cause marketing is a focus. But not the only focus. Chris Noble talks about his other business in China. Noland Hoshino is always bragging about how much he goes to the Gym.… Keep reading

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