It’s been an interesting week since I wrote my post on the cause marketing promotion between Kentucky Fried Chicken and Juvenile Diabetes Research Foundation. I learned a lot, particularly about Type 1 and Type 2 diabetes. I plan to put my new found education to good use in the coming months.
But there are lessons for everyone from this cause marketing promotion.
For Juvenile Diabetes Research Foundation
- You can distinguish between Type 1 and Type 2 diabetes all you want but many average Americans like me will – correctly or incorrectly – view a soda promotion to benefit kids with diabetes as the wrong type of cause marketing for a voluntary health organization. Even critics of my original post who hammered me day after day for my lack of knowledge of juvenile diabetes and strove to disconnect the genetic form of diabetes from sugary drinks conceded they would not have signed off on this promotion if they worked at KFC or JDRF.