Tag Archives: thanks and giving

CauseTalk Radio Ep12: Phil McCarty, Godfather of Cause, Talks Nonprofit Branding, Corporate Alliances

In this episode of CauseTalk Radio, Megan and I talk with Phil “The Godfather of Cause Marketing” McCarty about the signature cause marketing program he helped create, St. Jude’s Thanks and Giving. Phil also offers some great advice and insights for nonprofits that want to realize their own Thanks and Giving aspirations.

NewImageI generally don’t recommend QR codes for web pages. You might as well use a plain old hyperlink. But if you’re planning to listen to CauseTalk Radio on the go, scan the above code with your mobile device and you’ll always have a direct link to our podcasts on iTunes.

Resources

Phil’s company: Good Scout Group

St. Jude’s Thanks and Giving

Cause Marketing Case Study: St. Jude & Williams-Sonoma

If you follow my personal blog you know that my wife is a budding baker and has fattened me with cookies, cakes, muffins and scones. So when her birthday arrived the middle of this month I made a trip to Williams-Sonoma at Boston’s Copley Place to pick her up a marble pastry board.

My timing was perfect because the store had just kicked off Thanks and Giving to raise money for St. Jude Children’s Research Hospital. Thanks and Giving has been a significant cause marketing program for St. Jude since 2004, raising tens of millions of dollars for the hospital.

It’s also greatly increased St. Jude’s visibility with holiday consumers. Cone Holiday Trend Tracker has Thanks and Giving in third behind the Salvation Army’s Red Kettle and Toys for Tots, which combined have been part of the holiday season for over 150 years.

St. Jude has a lot to be thankful for.… Keep reading

Related Posts Plugin for WordPress, Blogger...