Tag Archives: text messages

Foursquare, Cause Marketing Find Home with Housing Charity

Written on July 25, 2011 in Location-Based Cause Marketing
9 Comments

I love this cause marketing promotion from a UK housing charity that brings together eight Edinburgh thrift shops with the leading location-based service, Foursquare.

It capitalizes on a physical location. Shelter Scotland helps people with all sorts of housing problems from homelessness to poor living conditions. 16 percent of Shelter’s annual donations come from its two dozen thrift shops throughout Scotland. Not all nonprofits are destinations for shoppers or visitors. But the ones that are should follow Shelter’s lead and tap Foursquare, which just isn’t for nonprofits that are cultural institutions and museums. What about thrift-store giant Goodwill or a busy historical attraction like the Freedom Trail in Boston? Foursquare should be part of their [cause] marketing too.

Shelter jumped in with both feet. They launched the program in eight stores to start and created a great video to educate supporters about the campaign and how to use Foursquare.… Keep reading

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Tevolution Brews Cause Marketing Success with SMS

Written on July 19, 2011 in Cause Practices
17 Comments

You all know I love cause marketing - a partnership between a nonprofit and for-profit for mutual profit. But I also love iced tea. So it’s no surprise that I love Tēvolution, a delicious new brand of iced tea from Purpose Beverages, Inc., launching right now in in Washington, DC and Los Angeles.

This is purpose-driven entrepreneurship as Tēvolution was created specifically with causes in mind. But their model is also a great example of cause marketing that uses text messaging – SMS – to direct donations and engage consumers.

The company has initially partnered with four nonprofits and contributes 25 cents from every bottle sold to one of these causes.

Those of you who read my post on SMS last week know that I have a renewed interest in SMS because of its ease of use and widespread adoption. In short, just about everyone knows how to text.… Keep reading

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Is the Humble Text Message a Cause Marketing Star?

Written on July 7, 2011 in Cause Practices
17 Comments

I’m reevaluating my thinking on text messages (SMS) for cause marketing. Previously, SMS only meant text-to-give for me. And unless you used SMS after some horrific disaster, or at a concert displayed it on a jumbotron at some major sporting event it wasn’t very useful for cause marketing.

However, the more I learn about text and the more I sober up to the reality of adoption rates on things like smartphone apps, location-based services, QR codes and other mobile gadgetry in general, the more I appreciate the simple text message.

  • I know a lot of people who know nothing about iPhone apps, QR codes and location-based services, but know how to use SMS. I bet you do too. It’s something my eight year old son and 85 year old godmother can both do.
  • The fact that you don’t have to learn anything about text to use it is really the beauty of it.

    • … Keep reading

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