Tag Archives: superbowl ads

3 Cause-Related Superbowl Ads that Made My Spine Tingle

Written on February 5, 2013 in Capplause
2 Comments

On Sunday night I was busy pinning cause-related Superbowl ads on this Pinterest board.

There were three cause-related ads in particular that got my attention and sent shivers down my spine (like a good commercial should!).

Jeep & USO Team Up for “Whole Again”

The best ad of Superbowl night was Whole Again in support of our troops. While the ad didn’t specifically mention the USO, a nonprofit organization that provides programs, services and live entertainment to the troops and their families, its logo appeared next to Jeep’s at the end. The ad is part of Jeep’s Operation SAFE Return program, which is a four point effort to support the troops.

Why it made my spine tingle: This ad had me at hello. And it wasn’t Oprah’s voice that got my attention. It was the music, which is from one of my favorite shows, HBO’s Band of Brothers. If you recognized the music, I bet it stirred up all sorts of thoughts of bravery, dedication and sacrifice for you too.… Keep reading

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Budlight Combines Superbowl Ad with Likes to Help Rescue Dogs

Written on February 5, 2012 in Cause Marketing News
0 Comments

Nice Superbowl ad for rescue dogs. It ties into a Facebook Like promotion at Budlight’s page that rewards each like with a one dollar donation to the Tony LaRussa’s Animal Rescue Foundation, up to $250,000.

I also think it was probably the best ad of the game, admitting that the other ads were pretty lackluster.

You can watch the commercial here.

It’s great that Budlight chose to support a local organization! Maybe we should get Weego to play for the Patriots next year.

 

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Groupon’s Fumble Gives Causes Chance to Score Big

Written on February 8, 2011 in Causerants
4 Comments

Enough people have registered their opinion to confirm this deal-breaker for everyone: Groupon’s Superbowl ads Sunday night were ill-conceived and offensive. Goodwill earned from this promotion: 0%.

As of this printing, Groupon should have apologized (they haven’t), pulled the ads (saw one last night), fired their agency (standing shoulder to shoulder) and donated a boatload of money to the causes they offended (Umm…nope).

But while the ads may have been a disaster for Groupon, they highlight four important lessons for causes and the businesses that work with them.

Holy, Batman! This cause marketing stuff really works! The outrage against Groupon was immediate, loud and passionate. As Willy Wonka said, “Strike that. Reverse it.” Now imagine if Groupon had produced a great cause marketing ad and the raves it would have earned from viewers. Cause marketing is a powerful, meaningful strategy that enhances a company’s favorability–when it’s done well. When it’s not, it has an equally potent but negative impact.… Keep reading

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