This is a guest post from Bob Jones of Give.mobi. For an overview of their service check out my post There She Blows! Cause Marketing, Mobile Gifts Surface with Give.mobi.

You’ve probably heard about the successful partnership between Chili’s Grill & Bar and St. Jude Children’s Research Hospital. This longstanding cause marketing pact has raised tens of millions of dollars with its Create-A-Pepper to Fight Childhood Cancer campaign.

This year alone the campaign raised $5 million.

A new feature of this year’s campaign was a QR code on coloring sheets and table tents that took smartphone toting patrons to an information and donation page.  Including a QR code on a major campaign such as this one is impressive enough, but here’s the real news: patrons scanned the QR code a whopping 291,000 times!

Critics of QR codes take note: consumers know what QR codes are and how to access their online content.… Keep reading

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