The latest cause marketing program from Foursquare is looking a lot like last year’s. Maybe the folks at Foursquare should watch the movie Groundhog Day.

Don’t get me wrong, it’s all for a great cause, but location-based services like can be used for much more than action-triggered donations.

What if Foursquare could combine a special offer with a mobile payment so that shoppers could check-in an give.

Take the example above of Sports Authority and Boarding for Breast Cancer. If a consumer checks in at a Sport Authority they would get a message that says:

Sports Authority is supporting Boarding for Breast Cancer. Donate a dollar through Foursquare and we’ll match your donation up to a total donation of $10,000.

Here comes the cool part. The consumer can donate to the cause directly through Foursquare with the touch of a button. No more asking at the register for shoppers to support a cause.… Keep reading

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