Thanks to everyone who came out to the Social Media Breakfast – Boston today. It was great seeing everyone and talking about the intersection of social change with social media and mobile devices.

As promised, I’ve included my slides above and below are links to some posts you might find useful.

What is Cause Marketing? If you still have questions, this post should answer them. Be sure to check out the comments as they offer varying opinions from mine.

Point of Sale. This is our bread and butter cause marketing strategy because it’s easy, lucrative and works well with social media and other types of fundraisers. For a primer on point of sale, start with this post. Keep in mind that point of sale is sometimes called register programs, mobiles, paper icons and scannables. The words change, the strategy is the same.

Our latest point of sale program is with Ocean State Job Lot.… Keep reading

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