This was a big transition year for our annual Halloween fundraiser. We switched from Halloween Town to HalloweenFest, which was held this past weekend in conjunction with PRU BOO, an annual trick or treating event at The Shops at the Prudential Center.

Joanna and Jessica on the cause marketing team added all sorts of fun activities for families that made the event more enjoyable for shoppers, and initial feedback from retailers in the mall point to happier tenents and more traffic–just what the mall marketing team wanted.

The event wouldn’t have been a success without our great sponsors!

A big part of the promoton and fundraising for HalloweenFest is our annual pinup program with iParty stores. They’ve been dressing up kids for Halloween for years and this is their busiest time of year. Nonetheless, they take time out of their hectic work to raise money for The Kid’s Fund right through this weekend.… Keep reading

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