I love examples of local cause marketing, especially when they involve social media.

Take the recent partnership between Massage Envy and Second Harvest Food Bank in the Santa Clara and San Mateo counties in California.

Huh? You might be thinking. Massage Envy has 600 locations nationwide. Second Harvest Food Bank is a member of Feeding America, the largest national hunger relief charity in the U. S. with 200 locations in all 50 states.

It’s hard to think of these two as local, but they are.

Massage Envy are franchised stores. In Santa Clara they’re run by regional developer Charles Goodwin. He and his wife are local supporters of the food bank and he came up with the idea of having a social media challenge with the charity.

Second Harvest Food Bank is a certified member of Feeding America. But they’re an independent food bank in many ways. They have their own logo and didn’t change their name after the 2008 brand makeover to the parent organization.… Keep reading

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