Radio Shack reminds me of a lot of the local, scrappy nonprofits I work with. The Shack is big – nearly 4,500 company-operated stores – but it has a local feel to it. Maybe it’s because you’ll find them in local malls, strip malls and downtown business districts.
With competitors such as Best Buy, Walmart and Amazon.com, Radio Shack is certainly an underdog. It’s like saying your competitors this holiday season are St. Jude Children’s Research, The Salvation Army and Toys for Tots. Radio Shack knows what it’s like to be constantly competing against the big guys to eke out a profit.
One area in which Radio Shack is winning big is on Foursquare. It started the summer of 2010 when Radio Shack joined the location-based service. It accelerated over the holidays that year with its Holiday Heroes campaign on Foursquare.
In just 60 days Radio Shack went from zero followers to 20,000.… Keep reading