You gotta love this QR code marketing program from Planned Parenthood of Greater Northwest. They distributed 55,000 condoms to colleges in western Washington state with QR codes that when scanned went to a sex checkin site called Wheredidyouwearit.com.
During National Condom Week this month (they really have a week for everything, don’t they?), the site had 65,000 visitors and 4,500 check-ins.
In addition to being a successful program, this QR code promotion has some lessons for causes that want to use these popular black and white mazes for marketing.
Your QR code landing page needs to be mobile friendly. Planned Parenthood’s mobile page is well designed and keeps the mobile user in mind. QR codes link to web pages that need to be optimized for the tiny screen. That means your content needs to be visible without the need to pinch or expand the screen. You also have to keep images to a minimum, avoid things like Flash, which doesn’t run on Apples’s iPhone, and avoid form fields that look more like a crossword puzzle.… Keep reading