Tag Archives: qr code

Making People Cry Isn’t a Good Nonprofit Mobile Strategy

Written on April 25, 2012 in Cause Practices
2 Comments

I write a lot about the important role emotion plays in cause marketing. If you don’t lead with emotion, you’re toast. I also talk a lot about mobile technology, which will be a key driver of cause marketing in the years ahead. But here’s the rub: emotion and smartphones may not be a good mix.

That’s my conclusion after reading a post by Mediapost’s Steve Smith on research by A .K. Pradeep, founder and CEO of Nielsen NeuroFocus, on the connection between brainwave analysis and ad response. I won’t repeat what Steve has done a fine job of summarizing, but I will share what I like to call his Famous Last Words – that thing we should remember after all else is forgotten.

As screen size decreases so does the viewer’s emotional response to what they are watching.

Think about the implications for nonprofit marketing. You’ve worked hard to create a strong emotional message with your nonprofit videos but on smartphones it will fall on blind eyes.… Keep reading

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6-Figure Cause Marketing Grad Uses Pinups, QR Codes to Help Homeless

Written on November 29, 2011 in Capplause, Cause Marketing 101
5 Comments

I love when students put their education to good use.

Maggie Keenan, a branding and cause marketing consultant in Savannah, Georgia, is a graduate of my Six Figure Cause Marketing course, which shows nonprofits and businesses how to develop and execute an effective and lucrative cause marketing program.

Maggie gets an A+ for her latest effort: a regional cause marketing program to support the Chatham-Savannah Authority for the Homeless, Inc. Hodges Management Company, which owns the local KFCs, KFC/TacoBells and DQ Grill & Chills, approached the Housing Authority about doing something to help the homeless this holiday season.

Thanks to Maggie, they came up with a great campaign: Dishing Out Meals: Fighting to End Hunger & Homelessness in Our Community.

You can read all about Maggie’s outstanding cause marketing program on her blog. But let me take a moment to mention some of the things I really love about it.… Keep reading

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Whole Foods Adopts QR Codes for Cause Marketing

Written on August 31, 2011 in Cause Marketing In Action
4 Comments

I came across this appeal at my local Whole Foods Market. These types of cause marketing promotions are common at Whole Foods. I call them passive cause marketing because they don’t involve an ask from the cashier, unlike active cause marketing.

The signage is strategically placed right where you swipe your credit card.

This is the first time I’ve seen a QR code at the register at Whole Foods. As I’ve explained before, QR codes are a good idea. They allow consumers to better connect with the causes they support at the register.

Unfortunately, this QR code is not in a great spot. You see it but you don’t have time to act on it! I didn’t have time to get my smartphone out and scan the QR code. A better idea would be to include it on the shopper’s receipt as well.

Nevertheless, it’s good see QR codes expanding their reach.… Keep reading

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Nonprofit Uses QR Code, Quora to Make Cause Marketing More Transparent

Written on May 5, 2011 in Cause Marketing & Social Media
9 Comments

Back in January I talked about Quora and how it could be a resource to consumers who had questions about a cause marketing promotions, and an asset to causes that wanted to be more transparent about their programs.

This month my fellow Dummies writer Joanna MacDonald and I are putting Quora to the test with a QR code on our latest pinup that will be sold at iParty and Fuddruckers locations throughout New England.

When consumers scan the code with their smartphones (try it yourself!) it takes them to this Quora page where they can comment or ask a question about the campaign.

We plan to monitor the page regularly so we can answer questions quickly and accurately.

To answer common questions about the program we also included a link to a  frequently asked questions page on Quora.

How many people will scan the QR code? I’m not sure. A small percentage of shoppers most likely.… Keep reading

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Cause Marketing “Meal Deals” Program Raises $87k

Written on August 25, 2010 in Cause Marketer's Journal
4 Comments

The numbers are in from our new “Meal Deals” cause marketing program with iParty, Ocean State Job Lots & Phantom Gourmet and it was a big success.

The program raised $87,000.

Proceeds will benefit my hospital’s Food Pantry, which last year fed 75,000 people.

You can read all about the details behind the “Meal Deals” program here.

We’re excited this program had a great finish, and we’re already planning our fall pinup program.

Check out the preliminary design, which includes a QR Code. When shoppers pass their smartphone over the code it will link them to our new Halloween web site. This will give shoppers easy and instant access to online content about the event and our cause.

Would you like to learn how to raise an additional $50,000, $70,000 or more for your nonprofit through cause marketing? The Six Figure Cause Marketing Program returns September 14th.

This three-hour course is a tell-all program on the best practices for ordinary nonprofits to raise real money from cause marketing.… Keep reading

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