***Note: Please see my updated post! But the comments in this post are certainly worth checking out!***
It’s the beginning of a new year so let’s start fresh by defining what exactly cause marketing is.**
Keep in mind that this is my definition of cause marketing. (There are other definitions out there.)
Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit.
A few things about my definition.
First, my definition is focused on cause marketing, not the marketing of causes. CM for me is not about advertising campaigns for causes.
Just this year I’ve come to appreciate why some cause marketers still use “cause-related marketing” to distinguish transactional cause marketing from cause advertising. While I admire the precision of the phrase, the expression is so clunky I can’t bear to use it!
Second, the word partnership means something. The relationship is work-work and win-win.… Keep reading