Back in January I talked about Quora and how it could be a resource to consumers who had questions about a cause marketing promotions, and an asset to causes that wanted to be more transparent about their programs.
This month my fellow Dummies writer Joanna MacDonald and I are putting Quora to the test with a QR code on our latest pinup that will be sold at iParty and Fuddruckers locations throughout New England.
When consumers scan the code with their smartphones (try it yourself!) it takes them to this Quora page where they can comment or ask a question about the campaign.
We plan to monitor the page regularly so we can answer questions quickly and accurately.
To answer common questions about the program we also included a link to a frequently asked questions page on Quora.
How many people will scan the QR code? I’m not sure. A small percentage of shoppers most likely.… Keep reading