Tag Archives: point-of-sale

Local Hospital Proves Anyone Can Do Cause Marketing

Written on April 13, 2011 in Capplause, Cause Marketing In Action
1 Comment

One of the greatest feelings in the world is when someone comes up to you out of the blue and says they’ve been reading your blog for some time and learned something they’ve been able to put into practice.

That happen to me yesterday when I spoke to the Women in Philanthropy in Holyoke, Massachusetts.

After Joanna and I spoke, Gwen Majercak from Cooley Dickinson Hospital in nearby Northhampton, MA shared the above pinup with me that sold in local stores for $1 and raised $10,000 last year.

Right on the pinup it says the funds raised from the program supported medical care to 9,000 newborns born to teens at the hospital.

Gwen’s success is impressive as Cooley Dickinson is far from the big city and the big chain retailers. Nevertheless, Gwen put together a great program and she’s busy planning this year’s drive.

One thing I really liked about this pinup is the perforated round icon at the top that pops out and is displayed in the store with the person’s name.… Keep reading

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(Re)Defining Cause Marketing

Written on January 5, 2011 in Cause Marketing 101
61 Comments

Want to learn more about cause marketing? Do these things right now:

  1. Sign up for my bi-monthly newsletter (top right of this page).
  2. Buy my book, Cause Marketing for Dummies.
  3. Invite me to speak at your next event!
  4. Visit my Getting Started section for suggestions to find what you’re looking for and to get started with cause marketing. 

Last January I wrote a post on What is Cause Marketing? that got a lot of great feedback. Over the past year I’ve gone back to that post many time and reread the comments again and thought about how I was defining cause marketing.

I felt I had the first part right.

Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit

What I thought needed redefining was just what it encompassed. In last year’s post I wrote that cause marketing involved three types of programs: point-of-sale, percentage-of-sale and licensing.… Keep reading

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Using Cause Marketing to Get Likes on Facebook

Written on September 8, 2010 in Cause Marketing & Social Media
6 Comments

I’m glad John Haydon introduced me to Danny Brown, because he’s given me a great idea on how to extend my retail point-of-sale programs to Facebook where I can get “likes” for my nonprofit and my retail partners.

Danny’s starting point is getting offline retail coupons online to Facebook.

Grab the artwork from your existing flyer (or make one unique to Facebook) and then transfer that to a tab on your page’s navigation menu. Currently this is created using the FBML application (and some HTML coding), though soon you’ll have to change to iFrame.

Call your tab something simple like Coupons or Discounts to grab attention. Then, to encourage folks to Like your page, only make the coupon or discount available to people after they like you. If you’re unsure how to do this, my friend John Haydon has a great guide on using Facebook HTML as well as hiding offers until people click your Like button.

… Keep reading

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A. C. Moore & Easter Seals Craft Cause Marketing Success

Written on June 16, 2010 in Cause Marketing In Action
7 Comments

I really like the point-of-sale cause marketing program A. C. Moore and Easter Seals recently completed. Even though it was a national program, it has some good lessons for local cause marketers like me (and probably you).

The breakdown of the program was simple. At A. C. Moore’s 136 stores cashiers asked customers to donate a dollar to Easter Seal’s Act for Autism campaign and together they raised over $141,000.

Great results, but here’s what makes this cause marketing effort noteworthy.

A special in-store event. During the point-of-sale campaign, A. C. Moore invited customers to a Make & Take crafting event in stores that involved a jigsaw puzzle (for autism awareness). What a great combination of crafting and cause! I was thinking how great it would be if we did an in-store pumpkin decorating event at iParty stores during their October point-of-sale program for us.

How could you enhance your next point-of-sale cause marketing program with an in-store event like A.… Keep reading

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Store Manager Shares Key to Cause Marketing Success

Written on April 7, 2010 in Cause Practices
1 Comment

Did you get that? It’s all about the ask at the register. The more people your cashiers ask, the more pinups you’ll sell, the more money you’ll raise. It seems simple, but motivating cashiers to ask everyone they meet can be challenging. We cover it at length in the Six Figure Cause Marketing program.

A great team and asking every customer to support the cause is how this iParty store in Quincy, Massachusetts raised more money than any other ($2,800 to be exact). This year’s campaign, which also included restaurants from Fuddruckers New England, raised $42,500, almost 20 percent more than last year!

Thanks to our roving reporter on our team, Joanna MacDonald, for swinging by iParty on her way home from work. It wasn’t a wasted trip, as she needed to replenish the the office’s supply of whoopie cushions and wax mustaches!



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