Tag Archives: pinups

Shamrock Pinups Bring in the Gold for MDA

Written on March 18, 2013 in Cause Marketing In Action
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I started my fundraising career at the Muscular Dystrophy Association in 1993. In February, I’d load my car up with Shamrock pinups and delivering them to bars, restaurants, department stores and anywhere else that had customers and a cash register. At the end of March, I’d circle back around and collect the money.

Even today, when Shamrock season rolls around I see all those pinups hanging in stores and I think: “Boy, lugging those pinups around was a lot of work!”

But they were also lucrative. I remember raising thousands of dollars in restaurants and bars that I never thought would raise a hundred bucks!

Today, Shamrocks are still surprising everyone and raising a lot of money. My jaw dropped last year when Lowe’s Home Stores raised $7.6 million selling Shamrock pinups.

I wonder how they’ll raise this year?

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For Menchie’s Fundraising for Nonprofits Starts with a Smile

Written on October 2, 2012 in Capplause
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There’s so much to learn from Menchie’s Frozen Yogurt and their cause marketing fundraiser for the Muscular Dystrophy Association that this will have to be the first of several posts. Their program is so good, so rich, so creamy and so delicious it will require more than one serving for this cause marketer.

But like their frozen yogurt, I promise you’ll enjoy it!

Menchie’s promise to the planet is We make you smile. And this campaign is no exception. Here’s how they put a smile on me and on every man, woman and child that has muscular dystrophy or supports MDA.

Menchie’s pledged to make a difference. This was a first year program for the fast growing frozen yogurt chain and they could have easily started small with coin canisters at a few locations. They didn’t. They took on the most lucrative type of cause marketing: pinups. With busy stores and 200 U.… Keep reading

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3 Tips to Raise an Extra $300,000 with Pinups

Written on September 12, 2012 in Cause Practices
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Phillip Haid, founder and CEO of Public Inc., knows how to run a successful pinup program. Case in point: he just raised nearly a million dollars with a pinup program at Canada’s Winners and HomeSense stores for the Sunshine Foundation. That’s $300,000 more than they raised the year before without his help.

I asked Phillip what made this campaign so successful.

1.  ”We tried to take some of the pressure off of the sales associate by prompting the opportunity to Spread a Little Sunshine throughout the store,” explained Phillip. “We did stickers on the mirrors in the dressing room, announcements over the PA, buttons on the sales associates and visuals at the register.”

Phillip’s tactics surprised me as I generally don’t recommend signage or buttons. I’d rather focus on motivating the cashier to ask the all-important question: “Would you like to donate a dollar to X?” But Phillip and I agreed that with the ask firmly in place, low-cost forms of visibility can only help the program.… Keep reading

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Raise More Money from Businesses with Shopping Days

Written on August 6, 2012 in Cause Practices
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Success Story Downtown Business Plan

Are you a local nonprofit that has a downtown business district of mom and pop stores? Shopping days may be the fundraiser for you. Generally, there are three components to a shopping day program.

Here’s how they all work together.

Working with these small businesses you pick a day or weekend to have a shopping day event. Prior to the event, downtown businesses agree to sell pinups or donate a percentage or portion of sales from a product or service (or they could do both!). The goal is help raise money for your organization and to promote the shopping day.

To make this program work you’ll need to secure one more thing from your business partners: a discount for shoppers that participate in the shopping day.

While your business partners are busy planning their fundraiser for you, you’ll be busy recruiting walk participants. In a shop walk I did many years ago, we asked participants to raise a minimum of $250 to participate in the event.… Keep reading

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Paper Pinups vs. Credit Card Machines: Which One Raises More Money?

Written on August 1, 2012 in Cause Marketing 101
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Radio shack1

People always ask me if there’s a good alternative to traditional paper pinups. The answer is maybe.

My friend and fellow cause marketer Scott Henderson sent me this picture of a register program at Radio Shack that prompts shoppers to support LIVESTRONG after they’ve swiped their credit card. I prefer the credit card machine because there is no paper waste from the pinups, which will all end up in the trash after the program is done.

There’s one problem: promotions involving credit card machines may not be as effective and lucrative as paper pinups.

My former colleague Holt Murray and I discussed this on Twitter.

Holt and joe

First, if there is no activation from the cashier (i.e. “Would you like to donate a dollar to fight cancer?”) nothing will happen. But this is true with paper pinups as well. No ask, no gift.

Second, the credit card machine is not a place where shoppers want to linger.… Keep reading

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